Miltos

Branding for Miltos

Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. Yuta Takahashi was inspired by the brand philosophy that maximizes the scent of cacao and formed the identity of "perfume-like chocolate". The package expresses the aroma of cacao by the texture of silk fabric. Chocolate in the form of the motif of the brand's initial letter "M" has a step, so they can enjoy a gorgeous aroma and rich mouth melting. The book shaped case make they feel the brand story. He have built a unified world view from package to the online store.

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Download Press Kit № 99373 Branding for Miltos by Yuta Takahashi to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Miltos by Yuta Takahashi

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Branding by Yuta Takahashi

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Yuta Takahashi Miltos

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Yuta Takahashi Branding

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MiltosBrand Logo

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Miltos Branding Press Releases

Our Miltos press releases are ready in languages: English, for your convenience.

Miltos Branding Media Articles

Explore our ready-to-use articles on Miltos, available in multiple languages: Japanese, Russian, Hindi, German, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Italian, Dutch, Chinese (Mandarin), Korean, English and Spanish, for your feature stories.

Unique Properties

Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.

Tags

Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan

Production Technology

The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.

Design Challenge

Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.

Project Duration

This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.

Operation Flow

The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.

Research

They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.

Inspiration

There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.

Image Credits

Image 1: Photographer Yuta Takahashi, 2020 Optional Image 1: Photographer Yuta Takahashi, 2020 Optional Image 2: Photographer Yuta Takahashi, 2020 Optional Image 3: Photographer Yuta Takahashi, 2020 Optional Image 4: Photographer Yuta Takahashi, 2020

Project Overview

Miltos Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Yuta Takahashi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Miltos Branding.

Yuta Takahashi Press Releases

Attention press members and journalists: We offer a collection of press releases on Yuta Takahashi and their notable work, available for your unrestricted use. Now available: Immediate access to 4 press releases for journalists.

Miltos: Redefining Chocolate with Tree to Bar Experience

Yuta Takahashi's Miltos project introduces a unique brand experience, redefining chocolate as a medium for contemplation and sustainability.

Yuta Takahashi Newsroom

Dive into Yuta Takahashi Newsroom to explore celebrated designs and projects.