Vessi Animation
Website and Social Media for Morgan Studio
The designer sought inspiration from the nature element and colors, bringing a fresh and light aspect to the animation. His main concern was always the quick and objective reading of the information and always focused on the sensory. The elements he have chosen always work according to purpose, without being banal. The choice of colors and shapes strengthens the sense of concept, bringing the air of lightness and softness needed. His main concern was always the quick and objective reading of the information and always focused on the sensory.
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Vessi by Mateus Morgan
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Website and Social Media by Mateus Morgan
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Mateus Morgan Vessi
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Mateus Morgan Website and Social Media
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Morgan Studio Design Team Photo
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Morgan StudioBrand Logo
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Morgan Studio Corporate Logo
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Vessi Animation Website and Social Media Press Releases
Explore press materials for Vessi Animation, available in languages such as English.
Vessi Animation Website and Social Media Media Articles
Leverage our ready-to-publish articles on Vessi Animation, offered in a range of languages: Arabic (Standard), Dutch, Indonesian, Chinese (Mandarin), Hindi, English, Korean, Japanese, Russian, Italian, German, French, Portuguese, Spanish and Turkish.
Unique Properties
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Tags
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Project Duration
It toke around 2 months to finish
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Overview
Vessi Animation Website and Social Media has been a Silver winner in the Movie, Video and Animation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Mateus Morgan.
Silver Recognition
Mateus Morgan was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Vessi Animation Website and Social Media.
Mateus Morgan Press Releases
Our press releases on Mateus Morgan and their work are made freely available for press members looking to add depth to their content. 7 press releases are now available for immediate access by journalists.
Vessi Animation Wins Silver A' Design Award for Outstanding Creativity and Innovation
Mateus Morgan's Vessi Animation, a Stunning 3D Boot Presentation, Receives Silver A' Design Award
Mateus Morgan Newsroom
Mateus Morgan Newsroom is your gateway to exploring acclaimed design and award-winning works.
