Hainan Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.

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Hainan Beer by China Resources Snow Breweries

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Packaging by China Resources Snow Breweries

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China Resources Snow Breweries Hainan Beer

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China Resources Snow Breweries Packaging

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CHINA RESOURCES SNOW BREWERIESBrand Logo

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Hainan Beer Packaging Press Releases

Explore press materials for Hainan Beer, available in languages such as English.

Hainan Beer Packaging Media Articles

We provide articles ready for publication on Hainan Beer, offered in several languages: Italian, German, French, Portuguese, Korean, Hindi, Japanese, Russian, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), English, Indonesian and Dutch.

Unique Properties

Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.

Tags

beer, localization of design, Hainan, cultural elements, Hainan style

Production Technology

glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper

Design Challenge

To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.

Project Duration

The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.

Operation Flow

The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.

Research

This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.

Inspiration

Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.

Project Overview

Hainan Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

Silver Recognition

China Resources Snow Breweries was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Hainan Beer Packaging.

China Resources Snow Breweries Press Releases

Access a rich repository of press releases on China Resources Snow Breweries, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 6 press releases are available right now.

Hainan Beer Unveils New Packaging Inspired by Hainan Culture

CHINA RESOURCES SNOW BREWERIES introduces Hainan Beer packaging, capturing the essence of Hainan's natural beauty and cultural heritage, set to launch in China in July 2023.

China Resources Snow Breweries Newsroom

Dive into China Resources Snow Breweries Newsroom to explore celebrated designs and projects.