Snow Zero

Packaging for CHINA RESOURCES SNOW BREWERIES

Zero is a kind of low-calorie drink. The infinity symbol is used to interpret the concept of midnight as both the end and the beginning. Moreover, figure 0 on the package uses to a 3D liquid metal process, while the illustrations on bottles are designed based on pioneer visual art, representing the low-calorie feature of the product and a futuristic style.

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Snow Zero by CHINA RESOURCES SNOW BREWERIES

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Packaging by CHINA RESOURCES SNOW BREWERIES

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CHINA RESOURCES SNOW BREWERIES Snow Zero

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CHINA RESOURCES SNOW BREWERIES Packaging

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CHINA RESOURCES SNOW BREWERIESBrand Logo

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Snow Zero Packaging Media Articles

Our Snow Zero articles are prepped and available in these languages: Dutch, Korean, Indonesian, Hindi, Japanese, Russian, English, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), Portuguese, Italian, German and French, ready for your use.

Unique Properties

Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.

Tags

Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal

Production Technology

aluminum can and glass bottle

Design Challenge

The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.

Project Duration

The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.

Operation Flow

With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.

Research

In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.

Inspiration

The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.

Project Overview

Snow Zero Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit CHINA RESOURCES SNOW BREWERIES.

Silver Recognition

CHINA RESOURCES SNOW BREWERIES was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Snow Zero Packaging.

CHINA RESOURCES SNOW BREWERIES Press Releases

We provide a series of press releases on CHINA RESOURCES SNOW BREWERIES that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 4 press releases for all journalists.

CHINA RESOURCES SNOW BREWERIES Newsroom

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