Now

Album Design for Yijia Xie

This album "Now" explores the musician's self-awareness, beliefs, truth, and choice. The designer, Yijia Xie, experimentally discovered a new creative form merging Chinese characters, collage, and generative coding. Yijia took the most meaningful Chinese character in the title of each song. Also, she inserted the elements separately into computer programming and generated thousands of different new graphics. The design process experiments with random collisions and produces mint and exciting things.

Download Press Kit № 137644

Download Press Kit № 137644 Album Design for Yijia Xie by Yijia Xie to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Now by Yijia Xie

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Album Design by Yijia Xie

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Yijia Xie Now

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Yijia Xie Album Design

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Yijia Xie Designer Portrait Photo

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Yijia XieBrand Logo

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Now Album Design Press Releases

Availability alert: Press releases for Now in languages including English.

Now Album Design Media Articles

Leverage our ready-to-publish articles on Now, offered in a range of languages: Dutch, Italian, Korean, Japanese, Russian, Chinese (Mandarin), Indonesian, French, German, Portuguese, Turkish, Arabic (Standard), English, Spanish and Hindi.

Unique Properties

This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.

Tags

Album Design, Graphic Design, Typography, Generative Coding, Print Design

Production Technology

Print Design / Digital Collage / package design / generative coding

Design Challenge

One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.

Project Duration

September 2021 - January 2022

Operation Flow

I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.

Research

This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.

Inspiration

Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.

Project Overview

Now Album Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Yijia Xie.

Iron Recognition

Yijia Xie was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Now Album Design.

Yijia Xie Press Releases

Attention press members and journalists: We offer a collection of press releases on Yijia Xie and their notable work, available for your unrestricted use. 2 press releases are now available for immediate access by journalists.

Yijia Xie Unveils Innovative Album Design "Now" Merging Chinese Characters, Collage, and Generative Coding

Yijia Xie, an NYC-based visual designer, has recently launched a groundbreaking album design titled "Now," which integrates Chinese characters with modern design, offering a unique and captivating visual experience. The album explores the musician's self-awareness, beliefs, truth, and choice, and features a fusion of traditional elements and modern technology.

Yijia Xie Newsroom

Visit Yijia Xie Newsroom for an inside look at exceptional design and award-winning projects.