Illustration for Northeastern University of China
In recent years, there have been more and more reports of marine life dying. In these reports, for example, the sea turtle, whose shell was wrapped in a plastic bottle, causing it not to grow properly while it was still hatching, so this turtle grew up with this plastic bottle and lived in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw in the sea. In this case, the author wanted to use modern software technology to make a poster of these dangerous and environmentally unfriendly human behaviours to awaken people's conscience.
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In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
conservation, marine life, responsibility, environmental protection, survival, sustainable development
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
Image #1 : Illustration Yang Yunjia, 2022. Image #2 : Illustration Yang Yunjia, 2022. Image #3 : Illustration Yang Yunjia, 2022. Image #4 : Illustration Yang Yunjia, 2022. Image #5 : Illustration Yang Yunjia, 2022.
Precious Lives Illustration has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Yang Yunjia was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Precious Lives Illustration.
Attention press members and journalists: We offer a collection of press releases on Yang Yunjia and their notable work, available for your unrestricted use. Journalists can access 1 press releases immediately, ready for your use.
Renowned designer Yang Yunjia unveils a powerful poster set highlighting the critical situation of marine life and the urgent need for conservation
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