BTY Brand Identity
Logo and Applications for BTY Group
BTY's new logomark is an analytical and mathematical interpretation of the moment a gennaker sail gets deployed in the high-performance world of sailboat racing. It is also inspired by the disruption that gennaker sails brought to the sailboat racing world, allowing boats to race at speeds up to four times previously achieved numbers. Purposefully designed for an organization of cost and risk advisors for large infrastructure projects, this logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.
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Download Press Kit № 138763 Logo and Applications for BTY Group by Gonzalo Alatorre to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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BTY Brand Identity by Gonzalo Alatorre
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Logo and Applications by Gonzalo Alatorre
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Gonzalo Alatorre BTY Brand Identity
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Gonzalo Alatorre Logo and Applications
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Gonzalo Alatorre Design Team Photo
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BTY GroupBrand Logo
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Gonzalo Alatorre Corporate Logo
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Gonzalo Alatorre Interview
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BTY Brand Identity Logo and Applications Press Releases
For BTY Brand Identity, find press releases in a variety of languages: English.
BTY Brand Identity Logo and Applications Media Articles
Explore our ready-to-use articles on BTY Brand Identity, available in multiple languages: Japanese, Indonesian, Italian, French, German, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Russian and Chinese (Mandarin), for your feature stories.
Unique Properties
BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.
Tags
logo, brand identity, logomark, symbol, graphics, layout
Production Technology
Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge
We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Project Duration
On going project. New brand identity launched in January. A few different brand touchpoint are still under development. For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow
By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Research
In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on: The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in: Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from: Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a: Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration
BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.
Project Overview
BTY Brand Identity Logo and Applications has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Gonzalo Alatorre.
Bronze Recognition
Gonzalo Alatorre was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work BTY Brand Identity Logo and Applications.
Gonzalo Alatorre Press Releases
Our press releases on Gonzalo Alatorre and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.
BTY Unveils New Brand Identity with Analytical Logomark
BTY introduces a new brand identity with a logomark inspired by the disruptive nature of Gennaker sails in sailboat racing, representing a purposeful future led by people and technology.
Gonzalo Alatorre Newsroom
Discover outstanding design and award-winning initiatives in the Gonzalo Alatorre Newsroom.
