Transam Carriers

Brand Identity for NUMZ Graphics

Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Canada. The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. Transam Carriers chose to use this symbol to convey the spirit of its brand. The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.

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Transam Carriers by Maksim Zinchuk

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Brand Identity by Maksim Zinchuk

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Maksim Zinchuk Transam Carriers

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Maksim Zinchuk Brand Identity

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NUMZ GraphicsBrand Logo

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Transam Carriers Brand Identity Press Releases

Press resources for Transam Carriers are offered in several languages: English.

Transam Carriers Brand Identity Media Articles

Access our collection of Transam Carriers articles, ready for use and offered in languages: Dutch, Korean, Indonesian, German, Chinese (Mandarin), English, Spanish, Italian, French, Portuguese, Hindi, Turkish, Arabic (Standard), Japanese and Russian.

Unique Properties

Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.

Tags

logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics

Production Technology

The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.

Design Challenge

Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.

Project Duration

The project started in September 2017. Designed and currently supported by NUMZ Graphics.

Operation Flow

We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.

Research

To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.

Inspiration

The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.

Image Credits

Maxim Zinchuk, NUMZ Graphics

Project Overview

Transam Carriers Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Maksim Zinchuk was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Transam Carriers Brand Identity.

Maksim Zinchuk Press Releases

Our press releases on Maksim Zinchuk and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 2 press releases for journalists.

Transam Carriers Unveils New Brand Identity Designed by Maksim Zinchuk

Transam Carriers, a leading transportation and logistics provider based in Toronto, Canada, has revealed a new brand identity designed by Maksim Zinchuk, incorporating the rare animal Zubr, or European Bison, to symbolize uniqueness and power.

Maksim Zinchuk Newsroom

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