Career Science
Learning Application for Centrick Marketing Solutions LLP
Edvanza takes the rocket science out of working to be a rocket scientist. A learning platform designed to be human centric, Centrick added a human touch to AI learning. They made impersonal interfaces feel more personal to draw users in and keep them there. They re-imagined the way important information was delivered. The users had to rely on muscle memory for the navigation, freeing their minds to focus on what they’re really there for, their career goals. Centrick crafted a more collaborative and iterative style, combining different creative styles into one human-centred design approach.
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Career Science by Roy Menezes
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Learning Application by Roy Menezes
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Roy Menezes Career Science
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Roy Menezes Learning Application
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Career Science Learning Application Press Releases
Explore press materials for Career Science, available in languages such as English.
Career Science Learning Application Media Articles
Leverage our ready-to-publish articles on Career Science, offered in a range of languages: Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, French, Portuguese, German, Dutch and Italian.
Unique Properties
The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Tags
User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Production Technology
Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Design Challenge
To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Project Duration
May 2021 to August 2021, Mumbai, India
Operation Flow
When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Research
When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiration
For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Project Overview
Career Science Learning Application has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Roy Menezes.
Bronze Recognition
Roy Menezes was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Career Science Learning Application.
Roy Menezes Press Releases
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Career Science Learning Application Designed by Roy Menezes Wins Bronze A' Design Award
Roy Menezes' Career Science learning application wins Bronze A' Design Award for its innovative and human-centric approach to learning, Mumbai, India, August 2021
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