Joy of Playing

Brand Identity for BALIN

Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. The design team developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.

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Download Press Kit № 140424 Brand Identity for BALIN by Squared to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Joy of Playing by Squared

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Brand Identity by Squared

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Squared Joy of Playing

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Squared Brand Identity

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BALINBrand Logo

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Squared Corporate Logo

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Joy of Playing Brand Identity Press Releases

Press resources for Joy of Playing are offered in several languages: English.

Joy of Playing Brand Identity Media Articles

Our articles on Joy of Playing, prepared for immediate use, are offered in several languages, including Turkish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, German, Portuguese, Dutch, Italian, English, Spanish, Arabic (Standard) and French.

Unique Properties

Balin is a brand offering beautifully crafted toys that educate, inspire and delight. We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.

Tags

branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design

Production Technology

All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.

Design Challenge

The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.

Project Duration

The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.

Operation Flow

All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.

Research

The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.

Inspiration

Balin is a brand with purpose. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.

Project Overview

Joy of Playing Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Squared.

Bronze Recognition

Squared was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Joy of Playing Brand Identity.

Squared Press Releases

Access a rich repository of press releases on Squared, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 4 press releases for journalists.

Joy of Playing: A Brand Identity Design Project by Yana Okoliyska

Balin's Brand Identity Designed to Promote Healthy Play and Environmental Awareness

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