Enable Change
Brand Identity for Isabelle Laporte
Isabelle Laporte is a professional working in the Change Management. She is focusing on co-creation, co-production and co-facilitation working together with her customers to empower them and further develop their competences. The main inspiration for the design team and what is the base of the logotype and identity created is the concept of inclusion. The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Download Press Kit № 140542
Download Press Kit № 140542 Brand Identity for Isabelle Laporte by Squared to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Enable Change by Squared
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Brand Identity by Squared
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Squared Enable Change
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Squared Brand Identity
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Isabelle LaporteBrand Logo
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Squared Corporate Logo
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Enable Change Brand Identity Press Releases
Press resources for Enable Change are offered in several languages: English.
Enable Change Brand Identity Media Articles
Our articles on Enable Change, prepared for immediate use, are offered in several languages, including Turkish, Arabic (Standard), German, French, Portuguese, Italian, English, Spanish, Korean, Indonesian, Japanese, Russian, Hindi, Dutch and Chinese (Mandarin).
Unique Properties
A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way. The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags
branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology
We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge
What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Project Duration
The design and development of this brand identity took around 2 months in 2021.
Operation Flow
The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Research
The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration
Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Overview
Enable Change Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Squared.
Iron Recognition
Squared was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Enable Change Brand Identity.
Squared Press Releases
Explore the world of Squared through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 4 press releases for journalists.
Introducing Enable Change: A Bold Brand Identity by Yana Okoliyska
Yana Okoliyska unveils the brand identity for Isabelle Laporte, a professional in Change Management, with a focus on inclusion, after a 2-month design process in 2021.
Squared Newsroom
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