Pakka Coffee Shop
Brand Image for Pakka Coffee Shop
This is a cafe brand logo designed based on the brand culture and style of Pakka, which creates a young and friendly brand image and renders the brand more recognizable, thereby promoting the development of Chinese local coffee culture, making it It is integrated into daily life of the public. It is also an abstract embodiment of an interactive communication space provided for like-minded users.
Download Press Kit № 142456
Download Press Kit № 142456 Brand Image for Pakka Coffee Shop by Sersen(SZ)Brand consulting Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Pakka Coffee Shop by Sersen SZ Brand consulting Co Ltd
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Brand Image by Sersen SZ Brand consulting Co Ltd
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Sersen SZ Brand consulting Co Ltd Pakka Coffee Shop
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Sersen SZ Brand consulting Co Ltd Brand Image
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Sersen SZ Brand consulting Co Ltd Design Team Photo
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Pakka Coffee Shop Brand Image Press Releases
Press resources for Pakka Coffee Shop are offered in several languages: English.
Pakka Coffee Shop Brand Image Media Articles
Ready-to-feature articles on Pakka Coffee Shop are available in these languages: Japanese, Russian, Arabic (Standard), Hindi, Chinese (Mandarin), Turkish, German, French, Portuguese, Dutch, Korean, Spanish, Indonesian, Italian and English, for your convenience.
Unique Properties
As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags
LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge
This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Project Duration
Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow
- The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite. - The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.
Research
According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration
The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Overview
Pakka Coffee Shop Brand Image has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Sersen(SZ)Brand consulting Co., Ltd.
Bronze Recognition
Sersen(SZ)Brand consulting Co., Ltd was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Pakka Coffee Shop Brand Image.
Sersen(SZ)Brand consulting Co., Ltd Press Releases
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Pakka Coffee Shop Unveils Vibrant American Retro Style Brand Image
Pakka Coffee Shop, located in Shantou, Guangdong Province, introduces a fresh and interactive brand image inspired by American street culture, targeting young consumers passionate about street fashion and coffee culture.
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