New 1930
Cinema Visual Identity for LOTTE CINEMA
It is expresses the tone and manner of the space in a consistent manner that elevate the efficiency of the brand's communication. It portrays the signage, wall graphic, and pictograms from the wainscoting motif that represents a nostalgic and classic space. Wainscoting is a frame which symbolizes the brand as the platform that brings enjoyable experiences. In addition, the motif is a modern reinterpretation that enables design to be flexible and be applied to various applications.
Download Press Kit № 147029
Download Press Kit № 147029 Cinema Visual Identity for LOTTE CINEMA by Tangible Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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New 1930 by Tangible Design
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Cinema Visual Identity by Tangible Design
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Tangible Design Cinema Visual Identity
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LOTTE CINEMABrand Logo
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New 1930 Cinema Visual Identity Press Releases
Press releases for New 1930 are now accessible in these languages: English.
New 1930 Cinema Visual Identity Translations
New 1930 in your language: we provide project translations across multiple languages: Bioskoop Visuele Identiteit AF, Identiteti Vizual I Kinemasë SQ, የሲኒማ ምስላዊ ማንነት AM, الهوية البصرية للسينما AR, Կինոյի Վիզուալ Ինքնությունը HY, Kino Vizual Şəxsiyyət AZ, Zinemako Identitate Bisual EU, Візуальная Ідэнтычнасць Кінатэатра BE, সিনেমা ভিজ্যুয়াল আইডেন্টিটি BN, Bioskopski Vizuelni Identitet BS, Визуалната Идентичност На Киното BG, Cinema Visual Identity MY, La Identitat Visual Del Cinema CA, Ang Cinema Visual Identity CEB, Cinema Visual Identity NY, 電影視覺辨識 ZY, 电影视觉识别 ZH, L'identità Visuale Di U Cinema CO, Kino Vizualni Identitet HR, Vizuální Identita Kina CS, Biograf Visuel Identitet DA, Visuele Identiteit Van Films NL, Kina Vida Identeco EO, Kino Visuaalne Identiteet ET, Elokuvan Visuaalinen Identiteetti FI, L'identité Visuelle Du Cinéma FR, An Dearbh-Aithne Lèirsinneach Taigh-Dhealbh GD, A Identidade Visual Do Cine GL, კინოს ვიზუალური იდენტობა KA, Die Visuelle Identität Des Kinos DE, Η Οπτική Ταυτότητα Του Κινηματογράφου EL, સિનેમા વિઝ્યુઅલ ઓળખ GU, Sinema Idantite Vizyèl HT, Ainihin Silima HA, ʻo Ka ʻike Kiʻiʻoniʻoni HAW, זהות חזותית בקולנוע HE, सिनेमा दृश्य पहचान HI, Xinesmas Pom Tus Kheej HMN, A Mozi Vizuális Identitása HU, Sjónræn Sjálfsmynd Kvikmynda IS, Njirimara Ihe Nkiri Sinima IG, Identitas Visual Bioskop ID, Féiniúlacht Amhairc Phictiúrlainne GA, L'identità Visiva Del Cinema IT, 映画のビジュアル アイデンティティは JA, Identitas Visual Bioskop JV, ಸಿನಿಮಾ ದೃಶ್ಯ ಗುರುತು KN, Киноның Көрнекі Сәйкестігі KK, អត្តសញ្ញាណដែលមើលឃើញក្នុងភាពយន្ត KM, Cinema Igaragara RW, 시네마 비주얼 아이덴티티는 KO, Nasnameya Dîtbarî Ya Sînemayê KU, Кинонун Визуалдык Иденттүүлүгү KY, Cinema Visual Identity LO, Cinematographicum Identitatis Visualis LA, Kino Vizuālā Identitāte LV, Kino Vizualinis Identitetas LT, Kino Visuell Identitéit LB, Кино Визуелниот Идентитет MK, Ny Maha-Maso Ny Cinema MG, Identiti Visual Pawagam MS, സിനിമാ വിഷ്വൽ ഐഡന്റിറ്റി ML, Identità Viżwali Taċ-Ċinema MT, Te Tuakiri Ataata MI, सिनेमा व्हिज्युअल आयडेंटिटी MR, Кино Театрын Дүрслэл MN, सिनेमा दृश्य पहिचान NE, Kino Visuell Identitet NO, ସିନେମା ଭିଜୁଆଲ୍ ପରିଚୟ OR, د سینما بصری پیژندنه PS, هویت بصری سینما FA, Kinowa Identyfikacja Wizualna PL, A Identidade Visual Do Cinema PT, ਸਿਨੇਮਾ ਵਿਜ਼ੂਅਲ ਪਛਾਣ PA, Identitatea Vizuală Cinematografică RO, Визуальная Идентичность Кинематографа RU, Ata Tifaga Faasinomaga Vaaia SM, Биоскопски Визуелни Идентитет SR, Cinema Visual Identity SN, سئنيما بصري سڃاڻپ SD, සිනමා දෘශ්ය අනන්යතාවය SI, Kino Vizuálna Identita SK, Kinematografska Vizualna Identiteta SL, Aqoonsiga Shaleemada SO, Boitsebahatso Ba Libaesekopo ST, La Identidad Visual Del Cine ES, Idéntitas Visual Bioskop SU, Utambulisho Wa Taswira Ya Sinema SW, Biograf Visuell Identitet SV, Ang Cinema Visual Identity TL, Синемо Шахсияти Визуалӣ TG, சினிமா காட்சி அடையாளம் TA, Кино Визуаль Үзенчәлеге TT, సినిమా దృశ్యమాన గుర్తింపు TE, เอกลักษณ์ทางภาพในโรงภาพยนตร์ TH, Sinema Görsel Kimliği TR, Kinonyň Wizual Şahsyýeti TK, Візуальна Айдентика Кіно UK, سنیما بصری شناخت UR, كىنو كۆرۈش سالاھىيىتى UG, Kino Vizual Identifikatori UZ, Bản Sắc Hình Ảnh Điện Ảnh VI, Hunaniaeth Weledol Sinema CY, Cinema Fisuele Identiteit FY, I-Cinema Ebonakalayo Ye-Identity XH, סינעמאַ וויזשאַוואַל אידענטיטעט YI, Idanimo Wiwo Sinima YO, I-Cinema Visual Identity ZU, Cinema Visual Identity EN.
New 1930 Cinema Visual Identity Media Articles
Leverage our ready-to-publish articles on New 1930, offered in a range of languages: Hindi, Indonesian, Portuguese, Spanish, German, Dutch, Italian, Korean, Japanese, Russian, Chinese (Mandarin), English, French, Turkish and Arabic (Standard).
Unique Properties
Uniqueness is added to the design by emphasizing one of the innate properties of LOTTE cinema, the classiness of the cinema itself. The design is developed successfully with interactive visual assets that allow users to experience the nostalgia of visiting an old cinema, as well as being able to fully experience the multiplex of modern media contents. All of this was possible with an underlying understanding of the target audience and their needs along with a modern reinterpretation of the wainscoting.
Tags
Brand Identity, Graphic, Cinema Branding, Signage, Multiplex, Pictogram, Brand Design, Visual Archive, Logo Design, Corporate Identity
Production Technology
The reason why Studio Tangible shifted their focus on wainscoting of the cinema interior was that the motif aligned with LOTTE cinema's brand philosophy as well as the innate values of the film industry. As the slogan of LOTTE cinema is "Happy Memories", they resonated with the act of capturing the moments of happiness by taking pictures and videos, wanting that moment to last forever. Hence, they were able to get insights on signifying the diverse experiences customers experience on the platform.
Design Challenge
With the nature of the cinema environment being dark, they had the goal of making the graphics and signage stand out for it to be well seen. Hence, they utilized different color options to project the graphics. Gold and black was the chosen color as it gives off an elegant and premium look and feel, and the gold giving the shining visual. Neon was used as a sub color by interpreting the classics to represent a modern image.
Project Duration
The Project started in November 2019 in Seoul and finished in August 2020 in Seoul, and was launched in Dogok branch in August 2020.
Operation Flow
In spaces like multiplexes where content and services are abundant, flow plays an important factor in the overall brand experience. Studio Tangible has strategized ways to deepen the interaction of the customers' experience in the cinema by working with an interior designer. The wall graphics within the space, and pictograms were appropriately applied with a natural flow of movement in consideration.
Research
Studio Tangible carefully dissected different elements of classy space designs by LOTTE Cinema. The arch, wainscoting, greek pillars, and spiral stairs were elements that were in consideration to use. Amongst all the different classic motifs, they considered wainscoting as an element that emits a screen-like feel to the customers, as well as acts as a frame when extended to various touch-points. It was a suitable graphic motif to represent multiplex. They referenced various journals and images related to Art Deco, amongst which were the '1925 Paris Exhibition' (1999), and 'Art Deco Interiors: Decoration and Design Classics of the 1920s ' by Patricia Bayer.
Inspiration
Studio Tangible was in charge of recreating the visuals inspired by different interior elements of the cinema. With the wainscoting used in the interior being the main motif, they were inspired by the Art Deco style of execution in the 1930s. They interpreted the 'Dual Frame' in a modern way and used this graphic as a key element through both the space and visuals. This altogether harmonized to create a consistent aesthetic and brand experience. The 'Dual Frame' form from the wainscoting is applied infinitely on different signages, and pictograms by extending, minimizing, and combining.
Image Credits
#1 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020. #2: Photographer Yoon Seuk Shim, Lotte Cinema, 2020. #3 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020. #4: Photographer Yoon Seuk Shim, Lotte Cinema, 2020. #5: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
Project Overview
New 1930 Cinema Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Tangible Design was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work New 1930 Cinema Visual Identity.
Tangible Design Press Releases
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New 1930: A Modern Interpretation of Art Deco Style for LOTTE Cinema Visual Identity
Studio Tangible reimagines the 1930s Art Deco style to create a consistent aesthetic and brand experience for LOTTE Cinema in Seoul
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