ReForm Plastic

Brand Identity Design for ReForm Plastic

ReForm Plastic is a socially conscious enterprise headquartered in Vietnam, committed to addressing the issue of plastic waste, enhancing the well-being of informal waste workers, and promoting a circular economy through the production of furniture and boards made from recycled plastic waste. The distinctive surface texture of ReForm Plastic boards are intricately woven into the brand identity. As the company continues to manufacture new boards, its brand asset library grows and evolves, generating a dynamic and unified collection of design materials for creative endeavors.

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ReForm Plastic Vietnam by Giang Huong Nguyen

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Brand Identity Design by Giang Huong Nguyen

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Giang Huong Nguyen ReForm Plastic Vietnam

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Giang Huong Nguyen Brand Identity Design

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Giang Huong Nguyen Designer Portrait Photo

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ReForm PlasticBrand Logo

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Unique Properties

ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.

Tags

plastic waste, brand identity, social impact, recycled, furnitures

Design Challenge

The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.

Project Duration

The project was started in July 2021 and finished in October 2021.

Inspiration

The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.

Image Credits

Hieu Nguyen

Project Overview

ReForm Plastic Brand Identity Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Giang Huong Nguyen was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work ReForm Plastic Brand Identity Design.

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