Yonghe

Brand Identity Design for Yonghe Medical

Yonghe Hair Transplant, a hair implant hospital brand in China, has been familiar among consumers for the past 18 years. However, the ageing of the brand, similarity with competitors, and lack of memory points have become issues for development. To address this challenge, the project redesigned the brand symbol and image, incorporating keywords of medicine and aesthetics. It also aimed to activate the style of technological sense pursued by the brand and consolidate its position in the industry with its visual system.

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Yonghe by Jan Creation Boutique Co Ltd

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Brand Identity Design by Jan Creation Boutique Co Ltd

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Jan Creation Boutique Co Ltd Yonghe

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Jan Creation Boutique Co Ltd Brand Identity Design

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Jan Creation Boutique Co Ltd Design Team Photo

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Yonghe MedicalBrand Logo

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Unique Properties

Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.

Tags

Brand identity design, VI design, logo design, brand identification, hair medical brand

Production Technology

The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.

Design Challenge

The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.

Project Duration

The project was developed in Beijing in October 2022 and officially released in April 2023.

Operation Flow

The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.

Research

The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.

Inspiration

The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.

Project Overview

Yonghe Brand Identity Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jan Creation Boutique Co.Ltd.

Bronze Recognition

Jan Creation Boutique Co.Ltd was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Yonghe Brand Identity Design.

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