The Dark Side of the Moon
Love Letter for Fortuna Design Studio
The Dark Side of the Moon is a love letter telling a traditional Chinese love story. This projects celebrates good old print design with focus on type, illustrations, graphic design and materials. The package of the letter opens and the dark side of the moon becomes visible. The letter is folded like a pocket purse, a folding method from Japan which made its way to Europe in the 18th century and became popular as love letter folding method. The used paper, which can be folded without cracking and which is translucent, lets the two sides of the letter meld when hold against the light.
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Download Press Kit № 147779 Love Letter for Fortuna Design Studio by Maria-Luisa Uth to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Dark Side of The Moon by Maria Luisa Uth
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Love Letter by Maria Luisa Uth
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Maria Luisa Uth The Dark Side of The Moon
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Maria Luisa Uth Love Letter
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The Dark Side of the Moon Love Letter Translations
Proudly offering The Dark Side of the Moon project translations in several languages: Liefdesbrief AF, Letra Dashurie SQ, የፍቅር ደብዳቤ AM, رسالة حب AR, Սիրային Նամակ HY, Sevgi Məktubu AZ, Maitasun Gutuna EU, Любоўны Ліст BE, প্রেমপত্র BN, Ljubavno Pismo BS, Любовно Писмо BG, Love Letter MY, Carta D'amor CA, Sulat Sa Gugma CEB, Kalata Yachikondi NY, 情書 ZY, 情书 ZH, Lettera D'amore CO, Ljubavno Pismo HR, Milostný Dopis CS, Kærlighedsbrev DA, Liefdesbrief NL, Amletero EO, Armastuskiri ET, Rakkauskirje FI, Lettre D'amour FR, Litir Gaoil GD, Carta De Amor GL, სასიყვარულო წერილი KA, Liebesbrief DE, Γράμμα Αγάπης EL, પ્રેમ પત્ર GU, Lèt Damou HT, Wasiƙar Soyayya HA, ʻo Ka Leka Aloha HAW, מכתב אהבה HE, प्रेम पत्र HI, Tsab Ntawv Hlub HMN, Szerelmes Levél HU, Ástarbréf IS, Akwụkwọ Ozi Ịhụnanya IG, Surat Cinta ID, Litir Ghrá GA, Lettera D'amore IT, ラブレター JA, Layang Katresnan JV, ಪ್ರೇಮ ಪತ್ರವು KN, Махаббат Хаты KK, សំបុត្រស្នេហា KM, Ibaruwa Y'urukundo RW, 러브레터 KO, Nameya Evînê KU, Сүйүү Каты KY, ຈົດໝາຍຮັກ LO, Litterae Amoris LA, Mīlestības Vēstule LV, Meilės Laiškas LT, Léift Bréif LB, Љубовно Писмо MK, Taratasy Fitiavana MG, Surat Cinta MS, പ്രണയലേഖനം ML, Ittra Tal-Imħabba MT, Reta Aroha MI, प्रेमपत्र MR, Хайрын Захидал MN, प्रेम पत्र NE, Kjærlighetsbrev NO, ପ୍ରେମ ଅକ୍ଷର OR, د مینې لیک PS, نامه عاشقانه FA, List Miłosny PL, Carta De Amor PT, ਪਿਆਰ ਪੱਤਰ PA, Scrisoare De Dragoste RO, Любовное Письмо RU, Tusi Alofa SM, Љубавно Писмо SR, Tsamba Yerudo SN, پيار خط SD, ආදර ලිපිය SI, Milostný List SK, Ljubezensko Pismo SL, Warqad Jacayl SO, Lengolo La Lerato ST, Carta De Amor ES, Surat Cinta SU, Barua Ya Mapenzi SW, Kärleksbrev SV, Ang Love Letter TL, Номаи Муҳаббат TG, காதல் கடிதம் TA, Мәхәббәт Хаты TT, ప్రేమ లేఖ TE, จดหมายรัก TH, Aşk Mektubu TR, Söýgi Haty TK, Любовний Лист UK, محبت کا خط UR, مۇھەببەت خېتى UG, Sevgi Maktubi UZ, Thư Tình VI, Llythyr Cariad CY, Leafdesbrief FY, Ileta Yothando XH, ליבע בריוו YI, Lẹta Ife YO, Incwadi Yothando ZU, Love Letter EN, tailored for your needs.
The Dark Side of the Moon Love Letter Media Articles
We provide articles ready for publication on The Dark Side of the Moon, offered in several languages: Turkish, Arabic (Standard), Spanish, Dutch, English, Korean, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese, Hindi, Indonesian and Italian.
Unique Properties
The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Tags
graphic design, illustration, print, type design, package design
Production Technology
Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Design Challenge
Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Project Duration
started August in Hangzhou and finished November in Hangzhou
Operation Flow
Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Research
As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiration
In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Image Credits
Qianli Ma, Maria-Luisa Uth
Project Overview
The Dark Side of the Moon Love Letter has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Maria-Luisa Uth was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work The Dark Side of the Moon Love Letter.
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