Modulabs

Identity System for Modulabs

Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The unique typeface encourages risk-taking and exploration while inspiring limitless potential. It fosters a culture of innovation and learning, driving positive change. The system is easy to align with and facilitates name creation, designed with a humanistic vibe rather than a systematic look. Completed swiftly in just two months, Modulabs' new identity empowers members to realize their true potential.

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Download Press Kit № 148300 Identity System for Modulabs by Wonseon Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Modulabs by Wonseon Yu

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Identity System by Wonseon Yu

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Wonseon Yu Modulabs

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Wonseon Yu Identity System

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ModulabsBrand Logo

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Modulabs Identity System Media Articles

For immediate use: Modulabs articles, available in languages such as Spanish, English, Portuguese, Italian, French, German, Indonesian, Dutch, Korean, Japanese, Russian, Turkish, Arabic (Standard), Chinese (Mandarin) and Hindi, to enrich your content.

Unique Properties

Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.

Tags

Identity, Typeface, System

Production Technology

The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically. We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.

Design Challenge

Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.

Project Duration

The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.

Operation Flow

Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.

Research

We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.

Inspiration

Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.

Project Overview

Modulabs Identity System has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wonseon Yu.

Iron Recognition

Wonseon Yu was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Modulabs Identity System.

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