Skincare Brand
To Beauty

Skincare Brand for To Beauty

To is a skincare brand inspired by the life and mystery of the cosmos and the meditative experiences of the spirit. A mystical color palette, organic symbology that expresses the pulse of life, even the inside the cap, which receives little attention, is beautifully designed in a crescent shape. The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic.

Yuta Takahashi 2023 Professional Silver Press Kit № 149520

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Download Press Kit № 149520 Skincare Brand for To Beauty by Yuta Takahashi to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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To Beauty by Yuta Takahashi
To Beauty by Yuta Takahashi

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Skincare Brand by Yuta Takahashi
Skincare Brand by Yuta Takahashi

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Yuta Takahashi To Beauty
Yuta Takahashi To Beauty

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Yuta Takahashi Skincare Brand
Yuta Takahashi Skincare Brand

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

To BeautyBrand Logo
To BeautyBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Press Kit
To Beauty Skincare Brand Media Articles

Our articles on To Beauty, prepared for immediate use, are offered in several languages, including Hindi, Spanish, Turkish, Korean, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), French, Portuguese, Indonesian, Italian, English, German and Dutch.


Unique Properties

TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.

Tags

skincare, mysterious, branding, packaging, product, japan

Production Technology

We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.

Design Challenge

We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.

Project Duration

It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.

Operation Flow

The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.

Research

We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.

Inspiration

People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.

Image Credits

Image 1: Photographer Yuta Takahashi, 2023 Optional Image 1: Photographer Yuta Takahashi, 2023 Optional Image 2: Photographer Yuta Takahashi, 2023 Optional Image 3: Photographer Yuta Takahashi, 2023 Optional Image 4: Photographer Yuta Takahashi, 2023

Project Overview

To Beauty Skincare Brand has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Yuta Takahashi was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work To Beauty Skincare Brand.

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Yuta Takahashi Press Releases

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