Odea
Holistic Finance App for Odea Bank A.S
Odea is a super-app that will work as a comprehensive financial tool for Odeabank customers. It is a holistic investment solution in the Turkish market. The vision of the company is to be the "phygital" bank of Turkey. Odea's design allows customers to see all financial products and balances at a glance, giving the user a sense of clarity and easy access to necessary information. Odea offers a bespoke approach to financial products that support business growth and drive adoption of the digital channel.
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Odea by Odeabank A S
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Holistic Finance App by Odeabank A S
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Odeabank A S Odea
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Odeabank A S Holistic Finance App
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Odea Bank A SBrand Logo
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Odea Holistic Finance App Translations
Translations of Odea are ready for you in an array of languages: Holistiese Finansies-App AF, Aplikacioni Holistik I Financave SQ, ሁለንተናዊ ፋይናንስ መተግበሪያ AM, تطبيق التمويل الشامل AR, Ամբողջական Ֆինանսական Հավելվածը HY, Vahid Maliyyə Proqramı AZ, Finantza Aplikazio Holistiko EU, Цэласнае Фінансавае Прыкладанне BE, হোলিস্টিক ফাইন্যান্স অ্যাপ BN, Aplikacija Za Holističke Financije BS, Холистичното Финансово Приложение BG, အလုံးစုံဘဏ္ဍာရေးအက်ပ် MY, L'aplicació De Finances Holístiques CA, Ang Holistic Finance App CEB, Holistic Finance App NY, 整體金融應用程式 ZY, 整体金融应用程序 ZH, L'app Finanziaria Olistica CO, Aplikacija Za Holističke Financije HR, Holistická Finanční Aplikace CS, Holistisk Finansapp DA, Holistische Financiële App NL, Holisma Financa Aplikaĵo EO, Terviklik Rahandusrakendus ET, Kokonaisvaltainen Rahoitussovellus FI, L'application De Finance Holistique FR, An App Ionmhais Coileanta GD, A Aplicación De Finanzas Holísticas GL, ჰოლისტიკური ფინანსური აპლიკაცია KA, Ganzheitliche Finanz-App DE, Η Εφαρμογή Ολιστικής Χρηματοδότησης EL, હોલિસ્ટિક ફાઇનાન્સ એપ GU, App Finans Holistic HT, Holistic Kudi App HA, Ka Polokalamu Kālā Holistic HAW, אפליקציית מימון הוליסטית HE, समग्र वित्त ऐप HI, Holistic Nyiaj Txiag App HMN, A Holisztikus Pénzügyi Alkalmazás HU, Heildrænt Fjármálaforrit IS, Ngwa Ego Zuru Oke IG, Aplikasi Keuangan Holistik ID, App Airgeadas Iomlánaíoch GA, L'app Di Finanza Olistica IT, ホリスティックファイナンスアプリは JA, App Finance Holistik JV, ಸಮಗ್ರ ಹಣಕಾಸು ಅಪ್ಲಿಕೇಶನ್ KN, Біртұтас Қаржы Қолданбасы KK, កម្មវិធីហិរញ្ញវត្ថុរួម KM, Porogaramu Yimari Yuzuye RW, 종합금융앱은 KO, Serlêdana Darayî KU, Бирдиктүү Каржы Колдонмо KY, App ການເງິນທັງຫມົດ LO, Oeconomicis Holistic App LA, Holistiskā Finanšu Lietotne LV, Holistinė Finansų Programa LT, Holistesch Finanzen App LB, Апликацијата За Холистички Финансии MK, Ny Fampiharana Ara-Bola Holistic MG, Aplikasi Kewangan Holistik MS, ഹോളിസ്റ്റിക് ഫിനാൻസ് ആപ്പ് ML, App Tal-Finanzi Olistiku MT, Te Taupānga Putea Katoa MI, होलिस्टिक फायनान्स अॅप MR, Нэгдсэн Санхүүгийн Програм MN, समग्र वित्त एप NE, Holistisk Finansapp NO, ହୋଲିଷ୍ଟିକ୍ ଫାଇନାନ୍ସ ଆପ୍ OR, هولیسټیک فنانس ایپ PS, اپلیکیشن مالی جامع FA, Holistyczna Aplikacja Finansowa PL, O Aplicativo Financeiro Holístico PT, ਸੰਪੂਰਨ ਵਿੱਤ ਐਪ PA, Aplicația De Finanțare Holistică RO, Комплексное Финансовое Приложение RU, O Mea Tau Tupe Atoa SM, Апликација За Холистичке Финансије SR, Holistic Yemari App SN, هولسٽڪ فنانس ايپ SD, Holistic Finance App SI, Holistická Finančná Aplikácia SK, Aplikacija Za Holistične Finance SL, App-Ka Maaliyadda Guud SO, Holistic Finance App ST, La Aplicación De Finanzas Holística ES, Aplikasi Kauangan Holistik SU, Programu Ya Jumla Ya Fedha SW, Holistisk Ekonomiapp SV, Ang Holistic Finance App TL, Барномаи Ҳамаҷонибаи Молия TG, ஹோலிஸ்டிக் ஃபைனான்ஸ் ஆப் TA, Гомуми Финанс Кушымтасы TT, హోలిస్టిక్ ఫైనాన్స్ యాప్ TE, แอพการเงินแบบองค์รวม TH, Bütünsel Finans Uygulaması TR, Bitewi Maliýe Programmasy TK, Цілісний Фінансовий Додаток UK, ہولسٹک فنانس ایپ UR, ئۇنىۋېرسال مالىيە دېتالى UG, Yaxlit Moliya Ilovasi UZ, Ứng Dụng Tài Chính Toàn Diện VI, Ap Cyllid Cyfannol CY, Holistyske Finansjeel App FY, I-App Yezemali Epheleleyo XH, האָליסטיק פינאַנצן אַפּ YI, Ohun Elo Inawo Gbogbogbo YO, Uhlelo Lokusebenza Lwezezimali Oluphelele ZU, Holistic Finance App EN, expanding accessibility.
Odea Holistic Finance App Media Articles
Our articles on Odea, prepared for immediate use, are offered in several languages, including Portuguese, Indonesian, Russian, Chinese (Mandarin), German, French, Dutch, Turkish, Korean, Arabic (Standard), Japanese, English, Spanish, Italian and Hindi.
Unique Properties
Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Tags
Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Production Technology
The project is available for mobiles, tablets and desktops. Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro. Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Design Challenge
There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Project Duration
The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Operation Flow
The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Research
Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiration
Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Image Credits
Image #1: Creator Odeabank CX & Design Team, 2023 Image #2: Creator Odeabank CX & Design Team, 2023 Image #3: Creator Odeabank CX & Design Team, 2023 Image #4: Creator Odeabank CX & Design Team, 2023 Image #5: Creator Odeabank CX & Design Team, 2023 Video Credits: Creator Hatice Anil Serim, 2023
Project Overview
Odea Holistic Finance App has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Odeabank A.S was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Odea Holistic Finance App.
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