Barking Good

branded content for SQUARED

Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs a wide range of branded content is developed to form a whole new visual communication to help tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.

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Download Press Kit № 150826 branded content for SQUARED by Yana Okoliyska to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Barking good by Yana Okoliyska

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branded content by Yana Okoliyska

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Yana Okoliyska Barking good

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Yana Okoliyska branded content

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SQUAREDBrand Logo

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Yana Okoliyska Corporate Logo

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Unique Properties

Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.

Tags

dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation

Production Technology

A full visual communication was developed, including print, collateral and digital applications.

Project Duration

The project is developed at the beginning of 2023 and is currently ongoing.

Inspiration

Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.

Image Credits

Creative Director Yana Okoliyska Agency SQUARED

Project Overview

Barking Good branded content has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Yana Okoliyska was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Barking Good branded content.

Yana Okoliyska Press Releases

Access a rich repository of press releases on Yana Okoliyska, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 3 press releases for journalists.

Yana Okoliyska Newsroom

Yana Okoliyska Newsroom is your gateway to exploring acclaimed design and award-winning works.