Lucky Forever Tea
Packaging for Shenzhen Banana Design Co. LTD
The use of coffee brewing techniques in brewing Pu-erh tea simplifies the complicated brewing process of Pu-erh tea, and the traditional auspicious elements on the packaging resonate with young people, encouraging them to develop the habit of drinking Pu-erh tea. The packaging uses both illustrations and hot stamping techniques. T The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lanterns, and ingots. The festive design embodies blessings for a better future.
Download Press Kit № 151857
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Lucky Forever Tea by Shenzhen Banana Design Co LTD
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Packaging by Shenzhen Banana Design Co LTD
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Shenzhen Banana Design Co LTD Lucky Forever Tea
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Shenzhen Banana Design Co LTD Packaging
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Shenzhen Banana Design Co LTDBrand Logo
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Unique Properties
The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee. This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers. The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags
Tea Packaging、Lucky Forever
Production Technology
The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge
Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee. Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Project Duration
The project was completed in Shenzhen in August 2022
Research
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration
The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group. The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Overview
Lucky Forever Tea Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Shenzhen Banana Design Co. LTD.
Bronze Recognition
Shenzhen Banana Design Co. LTD was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Lucky Forever Tea Packaging.
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