Autumn Glitter
Festival Graphic Design for Speed International Group Co., Ltd.
The festival will feature a new focus, centered around the splendor of autumn light, pond water, and dance. While maintaining its incorporation of technology and performing arts, the festival aims to present a distinctive blend of contemporary Taiwanese aesthetics. The team responsible for the creative visual design project has expertly culled inspiration from these aesthetics to create an imaginative and engaging color scheme. The event will be a must-attend for art enthusiasts and those intrigued by the intersection of art and technology.
Download Press Kit № 152368
Download Press Kit № 152368 Festival Graphic Design for Speed International Group Co., Ltd. by Speed International Group Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Autumn Glitter by Speed International Group Co Ltd
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Festival Graphic Design by Speed International Group Co Ltd
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Speed International Group Co Ltd Autumn Glitter
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Speed International Group Co Ltd Festival Graphic Design
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Speed International Group Co Ltd Brand Logo
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Unique Properties
This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Tags
Graphic, Design, Festival, Art, Technology
Production Technology
The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge
This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Project Duration
The project was completed in Taipei in 2022.
Operation Flow
This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Research
The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration
In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Image Credits
Speed International Group Co., Ltd., 2023
Project Overview
Autumn Glitter Festival Graphic Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Speed International Group Co., Ltd. was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Autumn Glitter Festival Graphic Design.
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