Food Branding for ABC Design Communication
In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It's time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.
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Download Press Kit № 152745 Food Branding for ABC Design Communication by ABC Design Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press resources for Smoothies are offered in several languages: English.
We ensure Smoothies is globally understood with translations available in these languages: Potravinářský branding CS, Food Branding EN, Kosbrandmerking AF, Branding Ushqimor SQ, የምግብ ብራንዲንግ AM, العلامة التجارية الغذائية AR, Սննդամթերքի Բրենդինգ HY, খাদ্য ব্ৰেণ্ডিং AS, Qida Brendinqi AZ, Elikagaien Branding EU, Харчовы брэндынг BE, খাদ্য ব্র্যান্ডিং BN, Brending Hrane BS, Хранителен брандинг BG, အစားအသောက် အမှတ်တံဆိပ် ဒီဇိုင်း MY, Branding Alimentari CA, Branding sa Pagkaon CEB, Kudziwitsa Zakudya NY, 食品品牌 ZY, 食品品牌设计 ZH, Marchiatura Alimentaria CO, Brendiranje hrane HR, Fødevarebranding DA, Voedselbranding NL, Nutraĵa Markigo EO, Toidubränding ET, Ruokabrändäys FI, Branding alimentaire FR, Brannadh Bìdh GD, Branding Alimentario GL, საკვების ბრენდინგი KA, Lebensmittel-Branding DE, Branding Τροφίμων EL, Tembi'u Marca GN, ખાદ્ય બ્રાન્ડિંગ GU, Mak Alimantè HT, Siffar Abinci HA, Hōʻailona Meaʻai HAW, מיתוג מזון HE, खाद्य ब्रांडिंग HI, Kev Tsim Npe Lag Luam Khoom Noj HMN, Élelmiszer Branding HU, Matvælavörumerki IS, Njirimara Nri IG, Branding Makanan ID, Brandáil Bhia GA, Branding Alimentare IT, フードブランディング JA, Branding Pangan JV, ಆಹಾರ ಬ್ರಾಂಡಿಂಗ್ KN, Тағам Брендингі KK, ម៉ាកយីហោអាហារ KM, Ikirango cy'Ibiribwa RW, 식품 브랜딩 KO, براندکردنی خۆراک KU, Азык-түлүк Брендинги KY, ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ LO, Insignitio Cibaria LA, Pārtikas Brendings LV, Maisto brendingas LT, Liewensmëttel-Branding LB, Брендирање на храна MK, Marika Sakafo MG, Penjenamaan Makanan MS, ഭക്ഷ്യ ബ്രാൻഡിംഗ് ML, Branding tal-Ikel MT, Waitohu Kai MI, अन्न ब्रँडिंग MR, Хүнсний брэндинг MN, खाद्य ब्रान्डिङ NE, Matbranding NO, Matbranding NB, Marca Alimentària OC, ଖାଦ୍ୟ ବ୍ରାଣ୍ଡିଂ OR, د خوړو برانډینګ PS, برندسازی مواد غذایی FA, Branding Żywności PL, Branding Alimentar PT, ਭੋਜਨ ਬ੍ਰਾਂਡਿੰਗ PA, Mikhuna Marca Ruwana QU, Branding Alimentar RO, Пищевой брендинг RU, Fa'ailoga o Mea'ai SM, खाद्यप्रतीकनिर्माणम् SA, Brendiranje Hrane SR, Chiratidzo cheChikafu SN, فوڊ برانڊنگ SD, ආහාර සන්නාමකරණය SI, Branding potravín SK, Blagovna znamka živil SL, Sumadaynta Cuntada SO, Boitsebiso ba Dijo ST, Branding Alimentario ES, Branding Kadaharan SU, Uigaji wa Nembo ya Chakula SW, Livsmedelsvarumärke SV, Branding ng Pagkain TL, Брендинги хӯрокворӣ TG, உணவு பிராண்டிங் TA, Төп функция: Азык-түлек брендингы TT, ఆహార బ్రాండింగ్ TE, แบรนดิ้งอาหาร TH, ཟས་ཀྱི་ཚོང་མཚན་བཟོ་འཆར། BO, ብራንዲንግ መግቢ TI, Gıda Markalaşması TR, Azyk brendingi TK, Брендинг харчових продуктів UK, فوڈ برانڈنگ UR, يېمەكلىك تاۋار ماركىسى قۇرۇش UG, Oziq-ovqat Brendingi UZ, Thương Hiệu Thực Phẩm VI, Brandio Bwyd CY, Fiedselbranding FY, Ukubhalisa Uphawu Lokutya XH, עסן בראַנדינג YI, Àmì Ìdánimọ̀ Oúnjẹ YO, Ukwenza Ibhrendi Yokudla ZU.
Leverage our ready-to-publish articles on Smoothies, offered in a range of languages: Japanese, Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Turkish, Korean and Russian.
The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
smoothies, jean paul lab, vintage, packaging
The visual rendering of Smoothies Jean Paul Lab conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
The project started in April 2020 in Athens and finished in July 2020 in Athens.
The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus. The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach. Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies. Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image. The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies. The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics. Common to the entire range are the stripes that create a visual play of movement with the different colors
Smoothies Food Branding has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit ABC Design Communication.
ABC Design Communication was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Smoothies Food Branding.
Journalists and media members can enrich their content with our press releases on ABC Design Communication, available for free use. 6 press releases are now available for immediate access by journalists.
ABC Design Communication introduces a vintage-inspired packaging design for Jean Paul Lab Smoothies, aiming to revolutionize the presentation of wholesale products in bar and cafe settings.
Access ABC Design Communication Newsroom to delve into the world of top-tier design and accolades.
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