Smoothies
Food Branding for ABC Design Communication
In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It's time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.
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Download Press Kit № 152745 Food Branding for ABC Design Communication by Andromachi Kakava to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Smoothies by Andromachi Kakava
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Food Branding by Andromachi Kakava
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Andromachi Kakava Smoothies
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Andromachi Kakava Food Branding
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ABC Design CommunicationBrand Logo
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Unique Properties
The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Tags
smoothies, jean paul lab, vintage, packaging
Production Technology
The visual rendering of Smoothies Jean Paul Lab conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge
The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Project Duration
The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow
The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Research
Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus. The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach. Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies. Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration
In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image. The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies. The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics. Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Overview
Smoothies Food Branding has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Andromachi Kakava.
Iron Recognition
Andromachi Kakava was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Smoothies Food Branding.
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