Espresso
Coffee Branding for ABC Design Communication
Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.
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Download Press Kit № 152991 Coffee Branding for ABC Design Communication by ABC Design Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Espresso by ABC Design Communication
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Coffee Branding by ABC Design Communication
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ABC Design Communication Coffee Branding
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Espresso Coffee Branding Press Releases
Availability alert: Press releases for Espresso in languages including English.
Espresso Coffee Branding Translations
Delighted to offer translations for Espresso projects in a variety of languages: Coffee Branding EN, Branding kávy SK, Blagovna znamka kave SL, Summadaynta Qaxwaha SO, Letshwao la Kofi ST, Branding de Café ES, Branding Kopi SU, Uundaji wa Chapa ya Kahawa SW, Kaffevarumärkning SV, Branding ng Kape TL, Брендинги қаҳва TG, காபி பிராண்டிங் TA, Кофе брендингы TT, కాఫీ బ్రాండింగ్ TE, การสร้างแบรนด์กาแฟ TH, ཀོ་ཕི་ཚོང་རྟགས་འཆར་འགོད། BO, ብራንዲንግ ቡን TI, Kahve Markalaması TR, Kofe Brendlemesi TK, Брендинг кави UK, کافی برانڈنگ UR, قەھۋە ماركىسى دىزاينى UG, Kofe Brendingi UZ, Thương Hiệu Cà Phê VI, Brandio Coffi CY, Kofjebranding FY, Ukubrandisha Ikofu XH, קאַווע בראַנדינג YI, Àmì-ìdánimọ̀ Kọ́fí YO, Ukumaka Ikhofi ZU, Koffiebranding AF, Brandim Kafeje SQ, የቡና ብራንዲንግ AM, هوية القهوة التجارية AR, Սուրճի Բրենդինգ HY, কফি ব্ৰেণ্ডিং AS, Qəhvə Brendinqi AZ, Kafearen Markaketa EU, Брэндынг кавы BE, কফি ব্র্যান্ডিং BN, Brendiranje kafe BS, Брандинг на кафе BG, ကော်ဖီ ဘရန်းဒင်း MY, Branding de Cafè CA, Branding sa Kape CEB, Branding ya Khofi NY, 咖啡品牌包裝 ZY, 咖啡品牌设计 ZH, Marca di u Caffè CO, Brendiranje kave HR, Branding kávy CS, Kaffebranding DA, Koffiemerk NL, Kafmarkigo EO, Kohvi bränding ET, Kahvibrändi FI, Branding de Café FR, Branndadh Cofaidh GD, Branding de Café GL, ყავის ბრენდინგი KA, Kaffee-Branding DE, Επωνυμία Καφέ EL, Káfe Branding GN, કોફી બ્રાન્ડિંગ GU, Mak Kafe HT, Alamar Kofi HA, Hōʻailona Kope HAW, מיתוג קפה HE, कॉफी ब्रांडिंग HI, Kev Tsim Hom Kas Fes HMN, Kávé Branding HU, Kaffivörumerki IS, Nhazi Akara Kofi IG, Branding Kopi ID, Brandáil Caife GA, Branding del Caffè IT, コーヒーブランディング JA, Branding Kopi JV, ಕಾಫಿ ಬ್ರಾಂಡಿಂಗ್ KN, Кофе брендингі KK, ម៉ាកយីហោកាហ្វេ KM, Ikirango cy'Ikawa RW, 커피 브랜딩 KO, براندکردنی قاوە KU, Кофе Брендинги KY, ຍີ່ຫໍ້ກາເຟ LO, Notatio Cafeae LA, Kafijas Brendings LV, Kavos brendingas LT, Kaffi Branding LB, Брендирање на Кафе MK, Famantarana ny Kafe MG, Penjenamaan Kopi MS, കോഫി ബ്രാൻഡിംഗ് ML, Branding tal-Kafè MT, Waitohu Kawhe MI, कॉफी ब्रँडिंग MR, Кофены Брэндчилэл MN, कफी ब्रान्डिङ NE, Kaffebranding NO, Kaffebranding NB, Marca del Cafè OC, କଫି ବ୍ରାଣ୍ଡିଂ OR, قهوې برانډینګ PS, برندسازی قهوه FA, Branding Kawy PL, Branding de Café PT, ਕੌਫੀ ਬ੍ਰਾਂਡਿੰਗ PA, Kafipi Markakunay QU, Branding Cafea RO, Брендинг кофе RU, Fa'ailoga Kofe SM, कॉफी-ब्राण्डिङ् SA, Brendiranje Kafe SR, Kugadzira Zita reKofi SN, ڪافي برانڊنگ SD, කෝපි සන්නාමකරණය SI.
Espresso Coffee Branding Media Articles
Our articles on Espresso, prepared for immediate use, are offered in several languages, including Indonesian, English, German, Spanish, Dutch, Portuguese, Japanese, French, Chinese (Mandarin), Turkish, Russian, Arabic (Standard), Italian, Hindi and Korean.
Unique Properties
The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Tags
espresso, sottos, coffee,
Production Technology
The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge
Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Project Duration
The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow
An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Research
Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration
The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Overview
Espresso Coffee Branding has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit ABC Design Communication.
Iron Recognition
ABC Design Communication was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Espresso Coffee Branding.
ABC Design Communication Press Releases
Our press releases on ABC Design Communication and their work are made freely available for press members looking to add depth to their content. 6 press releases are now available for immediate access by journalists.
ABC Design Communication Unveils Espresso Coffee Branding Series
ABC Design Communication introduces the Espresso series, a visually captivating coffee branding project, completed in Athens from November 2019 to December 2022.
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