Sanat

Visual Identity Design for Tamer El-Menyawi

Crafting the visual identity for Sanat Interior Design involved a meticulous embrace of minimalism and abstraction. The design is anchored in an artistic arrangement of lines to delicately shape the letter S. This approach epitomizes the company's modern vision and design philosophy. The use of clean lines and a minimal aesthetic not only communicates simplicity but also underscores Sanat's commitment to modern and sophisticated design.

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Download Press Kit № 156024 Visual Identity Design for Tamer El-Menyawi by Tamer El-Menyawi to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Sanat by Tamer El Menyawi

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Visual Identity Design by Tamer El Menyawi

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Tamer El Menyawi Sanat

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Tamer El Menyawi Visual Identity Design

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Tamer El Menyawi Designer Portrait Photo

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Tamer El MenyawiBrand Logo

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Unique Properties

The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.

Tags

Minimal, Creative, Visual Identity, Interior Design, Logo

Production Technology

This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.

Design Challenge

The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.

Project Duration

This design was implemented in about two weeks, in February 2020.

Operation Flow

Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.

Research

With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.

Inspiration

Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.

Project Overview

Sanat Visual Identity Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Tamer El-Menyawi.

Iron Recognition

Tamer El-Menyawi was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Sanat Visual Identity Design.

Tamer El-Menyawi Press Releases

Our press releases on Tamer El-Menyawi and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.

Tamer El-Menyawi Newsroom

Explore Tamer El-Menyawi Newsroom to uncover award-winning design projects and more.