ODTU Sanat 20
Visual Identity Design for Middle East Technical University
For the 20th year of ODTU Sanat, an annually held art festival by Middle East Technical University, the request was to build a visual language to highlight the consequent 20 years of the festival. As requested, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.
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ODTU Sanat 20 by Kenarköse Creative
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Visual Identity Design by Kenarköse Creative
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Kenarköse Creative ODTU Sanat 20
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Kenarköse Creative Visual Identity Design
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Kenarköşe Creative Design Team Photo
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Middle East Technical UniversityBrand Logo
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ODTU Sanat 20 Visual Identity Design Press Releases
Discover our press releases for ODTU Sanat 20 available in the following languages: English.
ODTU Sanat 20 Visual Identity Design Translations
ODTU Sanat 20 in your language: we provide project translations across multiple languages: Visual Identity Design EN, Visuele Identiteitsontwerp AF, Modelimi Vizual I Identitetit SQ, የእይታ ማንነት ንድፍ AM, تصميم الهوية المرئية AR, Տեսողական Ինքնության Ձևավորումը HY, Vizual Şəxsiyyət Dizaynı AZ, Ikusmen Identitatearen Diseinua EU, Дызайн Візуальнай Ідэнтычнасці BE, ভিজ্যুয়াল আইডেন্টিটি ডিজাইন BN, Dizajn Vizuelnog Identiteta BS, Дизайнът За Визуална Идентичност BG, အမြင်အာရုံဝိသေသလက္ခဏာဒီဇိုင်း MY, El Disseny D’Identitat Visual CA, Kapangidwe Kazazithunzi NY, 视觉识别设计 ZH, U Disignu Di L'identità Visuale CO, Dizajn Vizualnog Identiteta HR, Design Vizuální Identity CS, Visuel Identitetsdesign DA, Visuele Identiteitsontwerp NL, Vida Identa Dezajno EO, Visuaalse Identiteedi Kujundus ET, Visuaalisen Identiteetin Suunnittelu FI, La Conception D'identité Visuelle FR, O Deseño De Identidade Visual GL, ვიზუალური იდენტურობის დიზაინი KA, Visual Identity Design DE, Ο Σχεδιασμός Οπτικής Ταυτότητας EL, દ્રશ્ય ઓળખ ડિઝાઇન GU, Konsepsyon Vizyèl Idantite HT, Shaidar Gani HA, עיצוב זהות חזותית HE, दृश्य पहचान डिजाइन HI, A Vizuális Identitás Kialakítása HU, Desain Identitas Visual ID, Dearadh Aitheantais Amhairc GA, Njirimara Njirimara Nke Anya A Na-Ahụ Anya IG, Sjónræn Persónugerð IS, Il Design Dell'identità Visiva IT, ビジュアルアイデンティティデザイン JA, Desain Identitas Visual JV, ದೃಶ್ಯ ಗುರುತಿನ ವಿನ್ಯಾಸವು KN, Визуалды Сәйкестендіру Дизайны KK, ការរចនាអត្តសញ្ញាណចក្ខុ KM, Igishushanyo Mbonera Cyerekana RW, Визуалдык Инсандык Дизайн KY, 비주얼 아이덴티티 디자인 KO, Sêwirana Nasnameya Dîtbar KU, Visual Identity LA, Visuell Identitéit Design LB, ການອອກແບບຕົວຕົນຂອງສາຍຕາ LO, Vizualinio Identiteto Dizainas LT, Vizuālās Identitātes Dizains LV, Дизајн На Визуелен Идентитет MK, Ny Famolavolana Maha-Maso Ny Fahitana MG, Reka Bentuk Identiti Visual MS, വിഷ്വൽ ഐഡന്റിറ്റി ഡിസൈൻ ML, Disinn Ta 'identità Viżwali MT, Tuakiri MI, व्हिज्युअल आयडेंटिटी डिझाईन MR, Харааны Таних Загвар MN, दृश्य पहिचान डिजाइन NE, Visuell Identitetsdesign NO, ଭିଜୁଆଲ୍ ପରିଚୟ ଡିଜାଇନ୍ OR, ਦਿੱਖ ਪਛਾਣ ਡਿਜ਼ਾਈਨ PA, طراحی هویت بصری FA, Projektowanie Identyfikacji Wizualnej PL, د لید پیژندنې ډیزاین PS, O Design De Identidade Visual PT, Designul Identității Vizuale RO, Дизайн Визуальной Идентичности RU, بصري سڃاڻپ جي ڊزائن SD, Le Vaaia Vaaia Foliga SM, Дизајн Визуелног Идентитета SR, Tha Dealbhadh Aithne Lèirsinneach GD, Dhizaini Yekuona SN, දෘශ්ය අනන්යතා නිර්මාණය SI, Dizajn Vizuálnej Identity SK, Oblikovanje Vizualne Identitete SL, Nashqadeynta Muuqaalka Muuqaalka SO, Moralo Oa Boitseko Ba Pono ST, El Diseño De Identidad Visual ES, Desain Idéntitas Visual SU, Muundo Wa Kitambulisho Cha Kuona SW, Visuell Identitetsdesign SV, காட்சி அடையாள வடிவமைப்பு TA, దృశ్య గుర్తింపు రూపకల్పన TE, Тарҳи Шахсияти Визуалӣ TG, การออกแบบเอกลักษณ์ทางสายตา TH, Wizual Şahsyýet Dizaýny TK, Ang Disenyo Ng Visual Na Pagkakakilanlan TL, Görsel Kimlik Tasarımı TR, Визуаль Шәхес Дизайны TT, كۆرۈنۈشلۈك سالاھىيەت لايىھىسى UG, Дизайн Візуальної Ідентичності UK, بصری شناخت ڈیزائن UR, Vizual Identifikatsiya Dizayni UZ, Thiết Kế Nhận Dạng Trực Quan VI, Dyluniad Hunaniaeth Weledol CY, Fisuele Identiteitsûntwerp FY, Uyilo Lobugcisa Olubonwayo XH, וויסואַל אידענטיטעט פּלאַן YI, Apẹrẹ Idanimọ Wiwo YO, Ukwakheka Kobunikazi Obonakalayo ZU, 視覺識別設計 ZY, Ang Laraw Sa Biswal Nga Identidad CEB, ʻo Ke ʻano ʻike ʻike HAW, Pom Lub Cim Tsim HMN.
ODTU Sanat 20 Visual Identity Design Media Articles
Leverage our ready-to-publish articles on ODTU Sanat 20, offered in a range of languages: Turkish, Arabic (Standard), Indonesian, Dutch, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese, Japanese, Russian, Korean, Spanish and English.
Unique Properties
As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Tags
Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology
As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge
Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Project Duration
The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow
Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Research
This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration
Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Image Credits
All visual materials were designed and produced by Kenarkose Creative.
Project Overview
ODTU Sanat 20 Visual Identity Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Kenarköse Creative was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work ODTU Sanat 20 Visual Identity Design.
Kenarköse Creative Press Releases
Journalists and media members can enrich their content with our press releases on Kenarköse Creative, available for free use. 2 press releases are now available for immediate access by journalists.
Kenarköse Creative Unveils Striking Visual Identity Design for ODTU Sanat 20
Kenarköse Creative introduces a visually striking identity design for the 20th anniversary of ODTU Sanat, an art festival by Middle East Technical University, Ankara, Turkey.
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