Terark
Visual Identity Design for Tong Wen
It is always challenging to design a brand new visual identity which stands out from all the competitors and demonstrates the business nature of the company. Qualitative research was always valued in her design process. She conducted user interviews and based on the mass audience feedback, she kept iterating the design approaches and validating the result. As a result, she delivered the final design which was astonishing and brilliant.
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Terark by TONG WEN
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Visual Identity Design by TONG WEN
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TONG WEN Terark
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TONG WEN Visual Identity Design
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TONG WEN Designer Portrait Photo
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Tong WenBrand Logo
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Terark Visual Identity Design Media Articles
We provide articles ready for publication on Terark, offered in several languages: Italian, German, French, Portuguese, Spanish, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Indonesian, Dutch, English, Japanese, Russian and Hindi.
Unique Properties
Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Tags
Technology, branding, identity, logo, font
Production Technology
Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge
As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Project Duration
This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow
First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
Research
Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration
Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Overview
Terark Visual Identity Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit TONG WEN.
Iron Recognition
TONG WEN was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Terark Visual Identity Design.
TONG WEN Newsroom
Unlock a treasure trove of award-winning designs by accessing TONG WEN Newsroom.
