The Land of Rocks

Temporary Exhibitions for Wise Space Aesthetics

The Land of Rocks is a temporary booth for 2020 Guangzhou Design Week. The total area is 180 square meters. The customers' sintered stone products are applied to the space in a flexible way and presented to the public, expressing the concept of customized, high-end and professional. The purpose is not only to express expression and artistry, but also to attract the attention of designers and professionals, creating conditions for brand communication and brand appreciation.

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The Land of Rocks by Weixian He

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Temporary Exhibitions by Weixian He

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The Land of Rocks Temporary Exhibitions Press Releases

Press resources for The Land of Rocks are offered in several languages: English.

The Land of Rocks Temporary Exhibitions Media Articles

Ready-to-feature articles on The Land of Rocks are available in these languages: Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese, English, Spanish, Dutch and Indonesian, for your convenience.

Unique Properties

"Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.

Tags

Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou

Production Technology

Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.

Design Challenge

The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.

Project Duration

The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.

Operation Flow

To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.

Research

From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.

Inspiration

What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.

Image Credits

Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu Video shooting and editing: Zhuoquan Wu

Project Overview

The Land of Rocks Temporary Exhibitions has been a Silver winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Weixian He was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work The Land of Rocks Temporary Exhibitions.

Weixian He Press Releases

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The Land of Rocks: A Unique Exhibition Experience at Guangzhou Design Week

The Land of Rocks is a 180sqm temporary exhibition booth designed by Weixian He, showcasing the integration of sintered stone products into urban architecture and the concept of customized, high-end, and professional brand essence. The exhibition was displayed at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.

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