Temporary Exhibitions
The Land of Rocks

Temporary Exhibitions for Wise Space Aesthetics

The Land of Rocks is a temporary booth for 2020 Guangzhou Design Week. The total area is 180 square meters. The customers' sintered stone products are applied to the space in a flexible way and presented to the public, expressing the concept of customized, high-end and professional. The purpose is not only to express expression and artistry, but also to attract the attention of designers and professionals, creating conditions for brand communication and brand appreciation.

Weixian He 2023 Partnership Silver Press Kit № 139921

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The Land of Rocks by Weixian He
The Land of Rocks by Weixian He

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Temporary Exhibitions by Weixian He
Temporary Exhibitions by Weixian He

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Weixian He The Land of Rocks
Weixian He The Land of Rocks

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Weixian He Temporary Exhibitions
Weixian He Temporary Exhibitions

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Weixian He Design Team Photo
Weixian He Design Team Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Wise Space AestheticsBrand Logo
Wise Space AestheticsBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Weixian He Corporate Logo
Weixian He Corporate Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
The Land of Rocks Temporary Exhibitions Press Releases

For The Land of Rocks, find press releases in a variety of languages: English.


Press Kit
The Land of Rocks Temporary Exhibitions Media Articles

Leverage our ready-to-publish articles on The Land of Rocks, offered in a range of languages: Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese, English, Spanish, Dutch and Indonesian.


Unique Properties

"Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.

Tags

Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou

Production Technology

Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.

Design Challenge

The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.

Project Duration

The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.

Operation Flow

To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.

Research

From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.

Inspiration

What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.

Image Credits

Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu Video shooting and editing: Zhuoquan Wu

Project Overview

The Land of Rocks Temporary Exhibitions has been a Silver winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Weixian He Design Team Photo Award Logo
Silver Recognition

Weixian He was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work The Land of Rocks Temporary Exhibitions.

DesignPRWire
Weixian He Press Releases

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The Land of Rocks: A Unique Exhibition Experience at Guangzhou Design Week

The Land of Rocks is a 180sqm temporary exhibition booth designed by Weixian He, showcasing the integration of sintered stone products into urban architecture and the concept of customized, high-end, and professional brand essence. The exhibition was displayed at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.


Weixian He Design Team Photo
Weixian He Newsroom

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You are currently viewing Media Showcase № 139921. Access Weixian He's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are here: Press Kit / Media Showcase 139921 about The Land of Rocks. Additional content is available in Newsroom 330697.

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