751 International Design Festival
Exhibition for Di Lu
The Beijing 751 International Design Week's identity merges heritage with innovation, using geometry and a nuanced color palette to engage diverse audiences. Overcoming time constraints and aesthetic diversity, the project highlights cultural narratives through interactive invitations and digital-physical design synthesis. This approach creates a visually compelling identity that reflects the festival's theme, showcasing design's power to connect past and future.
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Unique Properties
The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity.
Tags
Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System
Production Technology
The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation.
Design Challenge
The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance. Externally, we negotiated production capabilities and leveraged technological advancements to actualize our vision within the practical constraints of available resources. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy.
Project Duration
The project was exhibited in Beijing from September 27, 2023, to October 6, 2023.
Research
For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective. The results underscored a strong inclination towards designs that articulate cultural narratives, leading us to adopt a theme inspired by gravity. These insights significantly influenced the festival's approach, highlighting the pivotal role of design in the preservation of societal heritage and urging businesses to recognize the historical significance of design.
Inspiration
The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative.
Project Overview
751 International Design Festival Exhibition has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Di Lu.
Iron Recognition
Di Lu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work 751 International Design Festival Exhibition.
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