Yuan Li Sheng Huo
Brand Logo Design for Meituan
This logo design represents a brand image renovation aimed at the young people. By cutting triangles off from a square to form a hexagon as the background, the logo, a super symbol of the brand, is more recognizable while meeting the demands of target consumers for a minimal but not simple design. Thanks to a vibrant orange as the main color and characters designed with fluid lines, the logo exude a youthful vibe, making the brand more impressive and thus strengthening its competitiveness in the market.
Download Press Kit № 159091
Download Press Kit № 159091 Brand Logo Design for Meituan by Fullspeed Network Technologies(HangZhou) Co.,Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yuan Li Sheng Huo by Fullspeed Network Technologies HangZhou Co Ltd
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Brand Logo Design by Fullspeed Network Technologies HangZhou Co Ltd
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Fullspeed Network Technologies HangZhou Co Ltd Yuan Li Sheng Huo
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Fullspeed Network Technologies HangZhou Co Ltd Brand Logo Design
Download 1800 Pixels JPEG Image.
Fullspeed Network Technologies HangZhou Co Ltd Design Team Photo
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MeituanBrand Logo
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Unique Properties
This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Tags
logo design, vigor, refinement, super symbol, geometric elements
Production Technology
The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Design Challenge
The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Project Duration
The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Operation Flow
The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
Research
As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiration
The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars. - The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Project Overview
Yuan Li Sheng Huo Brand Logo Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Fullspeed Network Technologies(HangZhou) Co.,Ltd..
Bronze Recognition
Fullspeed Network Technologies(HangZhou) Co.,Ltd. was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Yuan Li Sheng Huo Brand Logo Design.
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