B For Good Leaders

Global Summit Network for Misteli Creative Agency

The preliminary color of the design is orange, a bold color of warmth and happiness. The orange color is complemented with an array of warm colors, reds, yellows, and softer oranges, and joined by patterns which reflect the diversity of people and activities breathing life into the brand. The central eye design demonstrates the future vision of the brand, and the unique way of seeing the world. The result is a warm, diverse, and action driven identity.

Download Press Kit № 159250

Download Press Kit № 159250 Global Summit Network for Misteli Creative Agency by Misteli Creative Agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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B for Good Leaders by Misteli Creative Agency

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Global Summit Network by Misteli Creative Agency

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Misteli Creative Agency B for Good Leaders

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Misteli Creative Agency Global Summit Network

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Unique Properties

This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.

Tags

Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good

Production Technology

The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.

Design Challenge

This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.

Project Duration

The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.

Operation Flow

Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.

Research

Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.

Inspiration

The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.

Project Overview

B For Good Leaders Global Summit Network has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Misteli Creative Agency.

Bronze Recognition

Misteli Creative Agency was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work B For Good Leaders Global Summit Network.

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