China In The Classics
Cultural Program for China Global Television Network Co., Ltd.
China in the Classics is a show produced by China Media Group and examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics. In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English.
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China in the Classics by Zhou Haiwen Che Shilong and Guo Cheng
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Cultural Program by Zhou Haiwen Che Shilong and Guo Cheng
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Zhou Haiwen Che Shilong and Guo Cheng China in the Classics
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Zhou Haiwen Che Shilong and Guo Cheng Cultural Program
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China In The Classics Cultural Program Press Releases
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China In The Classics Cultural Program Media Articles
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Unique Properties
China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Tags
China, Classics, Heritage, Culture, Creativity
Production Technology
The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Design Challenge
The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Project Duration
The project started in 2022 in China, and is still promoted and distributed.
Operation Flow
In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed. In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Research
In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiration
The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Image Credits
Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
Project Overview
China In The Classics Cultural Program has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Zhou Haiwen, Che Shilong and Guo Cheng was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work China In The Classics Cultural Program.
Zhou Haiwen, Che Shilong and Guo Cheng Press Releases
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China In The Classics Showcases Ancient Chinese Wisdom and Values
China Media Group's 'China In The Classics' Program Brings Ancient Chinese Wisdom to Life
Zhou Haiwen, Che Shilong and Guo Cheng Newsroom
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