Cultural Program
China In The Classics

Cultural Program for China Global Television Network Co., Ltd.

China in the Classics is a show produced by China Media Group and examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics. In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English.

Zhou Haiwen, Che Shilong and Guo Cheng 2024 Partnership Bronze Press Kit № 159836

Download Press Kit № 159836

Download Press Kit № 159836 Cultural Program for China Global Television Network Co., Ltd. by Zhou Haiwen, Che Shilong and Guo Cheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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China in the Classics by Zhou Haiwen  Che Shilong and Guo Cheng
China in the Classics by Zhou Haiwen Che Shilong and Guo Cheng

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Cultural Program by Zhou Haiwen  Che Shilong and Guo Cheng
Cultural Program by Zhou Haiwen Che Shilong and Guo Cheng

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Zhou Haiwen  Che Shilong and Guo Cheng China in the Classics
Zhou Haiwen Che Shilong and Guo Cheng China in the Classics

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Zhou Haiwen  Che Shilong and Guo Cheng Cultural Program
Zhou Haiwen Che Shilong and Guo Cheng Cultural Program

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

China Global Television Network Co   Ltd Brand Logo
China Global Television Network Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
China In The Classics Cultural Program Press Releases

Press releases for China In The Classics are now accessible in these languages: English.


Press Kit
China In The Classics Cultural Program Media Articles

Leverage our ready-to-publish articles on China In The Classics, offered in a range of languages: Italian, Indonesian, Arabic (Standard), English, Hindi, Dutch, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Turkish, Russian and Korean.


Unique Properties

China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.

Tags

China, Classics, Heritage, Culture, Creativity

Production Technology

The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.

Design Challenge

The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.

Project Duration

The project started in 2022 in China, and is still promoted and distributed.

Operation Flow

In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed. In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.

Research

In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.

Inspiration

The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.

Image Credits

Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng

Project Overview

China In The Classics Cultural Program has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Zhou Haiwen, Che Shilong and Guo Cheng was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work China In The Classics Cultural Program.

DesignPRWire
Zhou Haiwen, Che Shilong and Guo Cheng Press Releases

Attention press members and journalists: We offer a collection of press releases on Zhou Haiwen, Che Shilong and Guo Cheng and their notable work, available for your unrestricted use. For immediate journalistic use: 2 press releases are available right now.


China In The Classics Showcases Ancient Chinese Wisdom and Values

China Media Group's 'China In The Classics' Program Brings Ancient Chinese Wisdom to Life


Newsroom
Zhou Haiwen, Che Shilong and Guo Cheng Newsroom

Access Zhou Haiwen, Che Shilong and Guo Cheng Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 159836. Explore Zhou Haiwen, Che Shilong and Guo Cheng's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Press Kit / Media Showcase 159836 on China In The Classics. For more details, access Newsroom 137024.

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