Banquet Chinese Baijiu
Packaging for Guizhou Suiyuesijiu Enterprise Management Co., Ltd.
The creativity comes from the aesthetics of the Song Dynasty in China. Minimalism was a characteristic of Song Dynasty aesthetics. Chinese ceramic art reached its peak in the Song Dynasty. The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the Real artists simplify. Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty. And the wine bottle can be reused as a vase for flower arrangement, and the bottle cap can be used as a incense base. The design reflects the elegant life of Song people.
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Banquet Chinese Baijiu by Ying Song Brand Design Co Ltd
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Packaging by Ying Song Brand Design Co Ltd
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Ying Song Brand Design Co Ltd Banquet Chinese Baijiu
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Ying Song Brand Design Co Ltd Packaging
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Unique Properties
It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Tags
Chinese Baijiu packaging, packaging design, reused
Production Technology
We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Design Challenge
How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Project Duration
The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Operation Flow
Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Research
Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration
The creativity comes from the aesthetics of the Song Dynasty in China. Minimalism was a characteristic of Song Dynasty aesthetics. Chinese ceramic art reached its peak in the Song Dynasty. The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’. Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty. So the bottle is design to be reusable, reflect they're. 1 Remove and flip the bottle mouth to use as a vase for "flower arrangement" 2 Bottle cap making incense base The design reflects the elegant life of Song people.
Image Credits
Image #1:Yingsong Chen , Image #2:Yingsong Chen , Image #3:Yingsong Chen , Image #4:Yingsong Chen, Image #5:Yingsong Chen
Project Overview
Banquet Chinese Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ying Song Brand Design Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Banquet Chinese Baijiu Packaging.
Ying Song Brand Design Co., Ltd Press Releases
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