Cheese for APPETISI by Granarolo
The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break. « Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, party snack and practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
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Download Press Kit № 71461 Cheese for APPETISI by Granarolo by Fanny De Bray to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Appetisi, we offer press releases in multiple languages, including: English.
Our articles on Appetisi, prepared for immediate use, are offered in several languages, including English, Spanish, Turkish, Korean, Chinese (Mandarin), Hindi, French, Portuguese, Italian, Indonesian, German, Dutch, Arabic (Standard), Japanese and Russian.
The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break. « Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Cheese, personification of cheese, fun, shift, desecration of cheese
Plastic packaging with a transparent window to see the cheese.
The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
The project started in July 2017 and ended in February 2018.
This product is sold in supermarkets in Europe. Fromage product in France.
1) brand platform 2) Naming 3) Logo 4) Packagings
While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Illustration : Fanny de Bray
Appetisi Cheese has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Fanny De Bray was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Appetisi Cheese.
Discover Fanny De Bray's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 7 press releases, available exclusively for journalists.
Fanny De Bray Unveils Innovative "Appetisi" Cheese Packaging Design
Discover outstanding design and award-winning initiatives in the Fanny De Bray Newsroom.
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