App for Drew Tozer
Pal is a blockchain and AI powered app to reduce loneliness in young adults who are suffering from social media dependencies. The app uses a variety of personal health widgets to track user progress and suggest helpful, personalized tips. The apps social widgets promote users to meetup and build meaningful friendships and habits offline. The widgets include a local event calendar, routine builder, chat with a professional, and a personal progress tracker.
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Pal is a blockchain and AI powered app to reduce loneliness in young adults who are suffering from social media dependencies. The app uses a variety of personal health widgets to track user progress and suggest helpful, personalized tips. The apps social widgets promote users to meetup and build meaningful friendships and habits offline. The widgets include a local event calendar, routine builder, chat with a professional, and a personal progress tracker.
UX, UI, User Centred, Mental Health, User Research, Design Thinking
The app was prototyped using Sketch for a user centred experience. All illustrations were created on Adobe Illustrator. The prototype is focused on a speculative user profile, Remy, who reflects a combination of users interviewed for this project.
The most challenging creative challenge was identifying how to promote spending less time on social media through an app. Pal had to become the "anti social media", which meant finding opportunities for users to get off the app and build meaningful connections, stronger physical and mental health. Every feature of Pal's has to work to promote less screen time.
This project started in January 2019 and was finished in April 2019 in Halifax, Canada at NSCAD University.
Users that create an account with Pal first fill out a brief questionnaire that helps the app to identify skills that the user can focus on to decrease loneliness. The home page will use a smart interface to prompt users to record certain physical health measures, and recommend helpful tips (such as drinking more water and eating more food). It will also notify users of upcoming events and provide friendly encouraging messages. From the homepage, users can access any of the features.
Research began with journals on loneliness and social media usage, 13 interviews with the target demographic, and a survey. I learned that meaningful face-to-face connections and engagement with hobbies were the best way to reduce loneliness. Therefore, Pal was made with a routine builder to keep users on healthy schedules; a map that allows users to track their progress; a chat that hears their worries and responds helpfully; and an event planner that offers users opportunities to meet locals.
Inspiration for Pal came from other mental health apps, such as Headspace, Youper, Calm, and Moodkit. The decision to approach loneliness as the main problem was inspired by user interviews, where many young adults identified their struggles with loneliness originating or worsening from an overuse of social media. My main objective was to create an accessible and friendly app that supports and encourages lonely young adults to make healthy transitions for their mental and physical health.
Image #1: Creator IQUII Digital Company, iPhone X - Free Responsive Mockup, 2017. Image #4: Creator ANTHONY BOYD GRAPHICS, Clay iPhone X Mockup Vol.2, 2018. https://www.anthonyboyd.graphics/mockups/clay-iphone-x-mockup-vol-2/ Image #5: Creator COBE, 8 Photorealistic iPhone 7 Mockups, 2016.
Pal App has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Drew Tozer was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Pal App .
For journalists seeking engaging content: Explore our press releases featuring Drew Tozer's work, freely available for incorporation into your stories. Immediate access is granted to 1 press releases for all journalists.
Designer Drew Tozer Unveils Pal, an Innovative Solution to Combat Social Media Dependency-Driven Loneliness
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