The Moment
2020 Calendar for MATTENAI
The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.
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Download Press Kit № 93258 2020 Calendar for MATTENAI by Xiutao FU to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Moment by Xiutao FU
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2020 Calendar by Xiutao FU
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Xiutao FU The Moment
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Xiutao FU 2020 Calendar
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MATTENAIBrand Logo
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Xiutao FU Interview
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The Moment 2020 Calendar Press Releases
Availability alert: Press releases for The Moment in languages including English.
The Moment 2020 Calendar Media Articles
Access our collection of The Moment articles, ready for use and offered in languages: Dutch, Spanish, Japanese, Russian, Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), English, Italian, German, French and Portuguese.
Unique Properties
Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Tags
Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Production Technology
The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Design Challenge
The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Project Duration
The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Operation Flow
Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Research
Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiration
Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Image Credits
Echo Chen, 2019
Project Overview
The Moment 2020 Calendar has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Xiutao FU was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work The Moment 2020 Calendar.
Xiutao FU Press Releases
Numerous press releases on Xiutao FU and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists can access 2 press releases immediately, ready for your use.
The Moment: A Unique 2020 Calendar Designed by Xiutao FU
Introducing "The Moment" - a 2020 calendar designed by Xiutao FU, inspired by the ancient wisdom of Chinese 24 Solar Terms and Ecclesiastes in the Bible, aiming to remind people to enjoy the present moment.
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