Opening Title for Pop Up Magazine
The project was a journey to explore the Escape issues (theme for 2019) abstractly and fluidly, showing the changes, new things and consequences from that. All the visuals are clean and comfortable to watch, contrasting with the uncomfortable reality from the act of escape. The design is constantly changing and the morphing shapes in the animation represent the act of readaptation, caused by some sort of situation. Escape has different meanings, interpretations and the point of view varies from playful to serious.
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Complimentary Journalist Resource: Obtain an interview with Rafael de Araujo, approximately 679 words, to enrich your articles. Free download available now. Access Rafael de Araujo Interview Now.
Press releases tailored for Pop Up Magazine are available in the languages: English.
Our Pop Up Magazine translations are now available in a wide range of languages: Opening Title EN, Openingstitel AF, Titulli I Hapjes SQ, የመክፈቻ ርዕስ AM, العنوان الافتتاحي AR, Բացման Վերնագիրը HY, Açılış Adı AZ, Irekiera Izenburua EU, Назва Адкрыцця BE, উদ্বোধনী শিরোনাম BN, Uvodni Naslov BS, Началното Заглавие BG, ခေါင်းစဉ်ဖွင့်လှစ် MY, El Títol D’Obertura CA, Mutu Wotsegulira NY, 开头标题 ZH, U Titulu D'apertura CO, Uvodni Naslov HR, Úvodní Titul CS, Åbningstitel DA, Openingstitel NL, Malferma Titolo EO, Avapealkiri ET, Aloitusotsikko FI, Le Titre D'ouverture FR, Título De Apertura GL, გახსნის სათაური KA, Der Eröffnungstitel DE, Το Άνοιγμα Του Τίτλου EL, શરૂઆતનું શીર્ષક GU, Tit Ouvèti HT, Taken Bude HA, כותרת הפתיחה HE, ओपनिंग टाइटल HI, A Nyitó Cím HU, Judul Pembuka ID, Teideal GA, Aha Mmeghe IG, Opnunartitill IS, Il Titolo Di Apertura IT, オープニングタイトル JA, Judhul Pambuka JV, ಆರಂಭಿಕ ಶೀರ್ಷಿಕೆ KN, Ашылу Атауы KK, ចំណងជើងបើក KM, Gufungura Umutwe RW, Ачылыш Аталышы KY, 오프닝 타이틀 KO, Sernavê Vekirinê KU, Aperire Titulus LA, Oppen Titel LB, ຫົວຂໍ້ເປີດ LO, Atidarymo Pavadinimas LT, Sākuma Nosaukums LV, Насловот На Отворањето MK, Lohatenin'ny Fanokafana MG, Tajuk Pembukaan MS, ഓപ്പണിംഗ് ശീർഷകം ML, Titlu Tal-Ftuħ MT, Ko Te Taitara Tuwhera MI, उघडण्याचे शीर्षक MR, Нээлтийн Гарчиг MN, उद्घाटन शीर्षक NE, Åpningstittel NO, ଖୋଲିବା ଟାଇଟଲ୍ OR, ਉਦਘਾਟਨ ਸਿਰਲੇਖ PA, عنوان افتتاحیه FA, Tytuł Otwierający PL, افتتاحي سرلیک PS, O Título De Abertura PT, Titlul De Deschidere RO, Начальное Название RU, افتتاحي عنوان SD, Igoa Amata SM, Уводни Наслов SR, Tha Tiotal Fosglaidh GD, Zita Rekuvhura SN, ආරම්භක මාතෘකාව SI, Úvodný Názov SK, Uvodni Naslov SL, Cinwaanka Furitaanka SO, Sehlooho Se Bulang ST, El Título De Apertura ES, Judul Pambuka SU, Kichwa Cha Ufunguzi SW, Öppningstitel SV, தொடக்க தலைப்பு TA, ఓపెనింగ్ టైటిల్ TE, Унвони Кушод TG, ชื่อเปิด TH, Açylyş Ady TK, Ang Pamagat Ng Pagbubukas TL, Açılış Başlığı TR, Ачу Исеме TT, ئېچىلىش ئىسمى UG, Вступна Назва UK, افتتاحی عنوان UR, Ochilish Nomi UZ, Mở Đầu Tiêu Đề VI, Teitl Agoriadol CY, Iepeningstitel FY, Isihloko XH, דער עפענונג טיטל YI, Akọle Ṣiṣi YO, Isihloko Esivulayo ZU, 開頭標題 ZY, Ang Titulo Sa Pagbukas CEB, Ke Kumu I Wehe HAW, Qhib Npe HMN, for global reach.
Ready-to-feature articles on Pop Up Magazine are available in these languages: Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Korean, Italian, Chinese (Mandarin), Hindi, French, German, Portuguese, Dutch, English and Spanish, for your convenience.
Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles. The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
The idea for this project was to create a contemplative piece to watch. We wanted to transform the scene, show different perspectives and new paths. We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time. The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Rafael de Araujo, 2019.
Pop Up Magazine Opening Title has been a Silver winner in the Movie, Video and Animation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Rafael de Araujo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Pop Up Magazine Opening Title.
Our press releases on Rafael de Araujo and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.
Los Angeles, CA - Renowned motion designer Rafael de Araujo introduces a contemplative and fluid animation project, "Pop Up Magazine," exploring the theme of escape in a mesmerizing 1-minute piece.
Discover outstanding design and award-winning initiatives in the Rafael de Araujo Newsroom.
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