Superlimao

Brand Identity for Laika

Superlimao is a Brazilian architecture firm. In a plural way, it creates architectural projects based on premises of sustainable architecture, such as respect for the environment, economical and durable productive solutions and furniture. Laika developed the Superlimao brand and created, as a support for communication, visual identity elements - vibrant color illustrations and textures - to represent the sustainable way of Superlimao to produce architecture.

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Superlimao by Ruis Vargas

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Brand Identity by Ruis Vargas

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Ruis Vargas Superlimao

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Ruis Vargas Brand Identity

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LaikaBrand Logo

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Ruis Vargas Corporate Logo

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Superlimao Brand Identity Media Articles

Ready for your features: articles on Superlimao in various languages, including Korean, German, French, Portuguese, Hindi, Turkish, Arabic (Standard), Japanese, Russian, English, Italian, Indonesian, Dutch, Chinese (Mandarin) and Spanish.

Unique Properties

To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.

Tags

Brand, poster, logotype, illustration, visual identity, Laika Design

Production Technology

The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.

Design Challenge

The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.

Project Duration

The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.

Operation Flow

The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.

Research

The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.

Inspiration

Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.

Image Credits

Laika Design

Project Overview

Superlimao Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Ruis Vargas was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Superlimao Brand Identity.

Ruis Vargas Press Releases

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Ruis Vargas Newsroom

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