Korea Sport Coach Federation
Branding and Visual Identity for KOREA SPORT COACH FEDERATION
KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion.
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Korea Sports by Yena Choi
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Branding and Visual Identity by Yena Choi
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Yena Choi Korea Sports
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Yena Choi Branding and Visual Identity
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KOREA SPORT COACH FEDERATIONBrand Logo
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Korea Sport Coach Federation Branding and Visual Identity Press Releases
Explore press materials for Korea Sport Coach Federation, available in languages such as English.
Korea Sport Coach Federation Branding and Visual Identity Translations
Translations of Korea Sport Coach Federation are ready for you in an array of languages: Handelsmerk En Visuele Identiteit AF, Marka Dhe Identiteti Vizual SQ, የምርት መለያ ስም እና የእይታ መለያ AM, العلامة التجارية والهوية المرئية AR, Ապրանքանիշը և Տեսողական Ինքնությունը HY, Marka Və Vizual Şəxsiyyət AZ, Marka Eta Identitate Bisuala EU, Брэндынг І Візуальная Ідэнтычнасць BE, ব্র্যান্ডিং এবং ভিজ্যুয়াল পরিচয় BN, Brendiranje I Vizuelni Identitet BS, Брандирането И Визуалната Идентичност BG, ကုန်အမှတ်တံဆိပ်နှင့်အမြင်အာရုံလက္ခဏာ MY, Marca I Identitat Visual CA, Chizindikiritso Ndikuwonetsa NY, 品牌和视觉识别 ZH, L'identità Di Marca È Visuale CO, Markiranje I Vizualni Identitet HR, Branding A Vizuální Identita CS, Branding Og Visuel Identitet DA, Branding En Visuele Identiteit NL, Markado Kaj Vida Identeco EO, Bränding Ja Visuaalne Identiteet ET, Brändäys Ja Visuaalinen Identiteetti FI, La Marque Et L'identité Visuelle FR, Marca E Identidade Visual GL, ბრენდინგი და ვიზუალური იდენტობა KA, Branding Und Visuelle Identität DE, Branding Και Οπτική Ταυτότητα EL, બ્રાંડિંગ અને વિઝ્યુઅલ ઓળખ GU, Mark Ak Idantite Vizyèl HT, Saka Alama Da Ganewar Gani HA, מיתוג וזהות חזותית HE, ब्रांडिंग और दृश्य पहचान HI, A Márkajelzés És A Vizuális Identitás HU, Branding Dan Identitas Visual ID, Brandáil Agus Féiniúlacht Amhairc GA, Ika Ya Na Njiri Mara Ya IG, Vörumerki Og Sjónræn Auðkenni IS, Il Marchio E L'identità Visiva IT, ブランディングと視覚的アイデンティティ JA, Identitas Merek Lan Identitas Visual JV, ಬ್ರ್ಯಾಂಡಿಂಗ್ ಮತ್ತು ದೃಶ್ಯ ಗುರುತು KN, Брендинг Және Визуалды Сәйкестілік KK, ស្លាកសញ្ញានិងអត្តសញ្ញាណដែលមើលឃើញ KM, Kuranga No Kwerekana Indangamuntu RW, Брендинг Жана Визуалдык Инсандык KY, Branding Û Nasnameya Dîtbar KU, Branding A Visuell Identitéit LB, Notans, Et Visual Identity LA, ການສ້າງຕາສິນຄ້າແລະຄວາມເປັນຕົວຕົນທາງສາຍຕາ LO, Prekės Ženklas Ir Vizualinis Identitetas LT, Firmas Zīme Un Vizuālā Identitāte LV, Брендирање И Визуелен Идентитет MK, Ny Marika Sy Ny Fijerena Maso MG, Penjenamaan Dan Identiti Visual MS, ബ്രാൻഡിംഗും വിഷ്വൽ ഐഡന്റിറ്റിയും ML, Identifikazzjoni Tal-Marka U Viżwali MT, Ko Te Whakatuu Me Te Tuakiri Te Kitenga MI, ब्रँडिंग आणि व्हिज्युअल ओळख MR, Бренди Болон Харааны Таних Байдал MN, ब्रान्डि And र दृश्य पहिचान NE, Merkevarebygging Og Visuell Identitet NO, ବ୍ରାଣ୍ଡିଂ ଏବଂ ଭିଜୁଆଲ୍ ପରିଚୟ OR, ਬ੍ਰਾਂਡਿੰਗ ਅਤੇ ਦਰਸ਼ਨੀ ਪਛਾਣ PA, برندسازی و هویت بصری FA, Branding I Identyfikacja Wizualna PL, نښه او لید لید PS, Branding E Identidade Visual PT, Marca Și Identitatea Vizuală RO, Брендинг И Визуальная Идентичность RU, برانڊنگ ۽ بصري سڃاڻپ SD, Branding Ma Vaaia Faʻailoga SM, Брендирање И Визуелни Идентитет SR, Tha Branndadh Agus Dearbh-Aithne Lèirsinneach GD, Chiziviso Uye Kuonekera SN, වෙළඳ නාමකරණය සහ දෘශ්ය අනන්යතාවය SI, Branding A Vizuálna Identita SK, Blagovna Znamka In Vizualna Identiteta SL, Sumadaynta Iyo Aqoonsiga Muuqaalku SO, Boitsebiso Le Ho Tsebahala ST, La Marca Y La Identidad Visual ES, Branding Sareng Identitas Visual SU, Kitambulisho Cha Kutambulisha Na Kuona SW, Varumärke Och Visuell Identitet SV, பிராண்டிங் மற்றும் காட்சி அடையாளம் TA, బ్రాండింగ్ మరియు విజువల్ ఐడెంటిటీ TE, Брендинг Ва Ҳувияти Визуалӣ TG, การสร้างแบรนด์และอัตลักษณ์ทางสายตา TH, Marka We Wizual Şahsyýet TK, Ang Branding At Visual Na Pagkakakilanlan TL, Markalaşma Ve Görsel Kimlik TR, Брендлау Һәм Визуаль Үзенчәлек TT, ماركا ۋە كۆرۈنۈش كىملىكى UG, Брендинг Та Візуальна Ідентичність UK, برانڈنگ اور بصری شناخت UR, Markalash Va Vizual Identifikatsiya UZ, Thương Hiệu Và Bản Sắc Trực Quan VI, Brandio A Hunaniaeth Weledol CY, Branding En Fisuele Identiteit FY, Uphawu Lokuphawula Nokubona XH, סאָרט און וויזשאַוואַל אידענטיטעט YI, Iyasọtọ Ati Idanimọ Wiwo YO, Uphawu Lomkhiqizo Nokubukwayo ZU, 品牌和視覺識別 ZY, Ang Branding Ug Biswal Nga Pagkita CEB, ʻo Ke Kūhaa A Me Ka ʻike Maka HAW, Kev Tsim Lub Cim Thiab Pom Lub Cim HMN, Branding and Visual Identity EN, expanding accessibility.
Korea Sport Coach Federation Branding and Visual Identity Media Articles
Ready-to-feature articles on Korea Sport Coach Federation are available in these languages: English, Hindi, Japanese, Russian, French, Portuguese, Korean, Italian, German, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian and Spanish, for your convenience.
Unique Properties
KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Tags
Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology
For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge
The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Project Duration
Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow
When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Research
We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners. We actively went out to the fields, observed, and talked with them.
Inspiration
The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Image Credits
B for Brand Creative Team
Project Overview
Korea Sport Coach Federation Branding and Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Yena Choi was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Korea Sport Coach Federation Branding and Visual Identity.
Yena Choi Press Releases
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Korea Sport Coach Federation Unveils New Branding and Visual Identity
Korea Sport Coach Federation introduces a new branding and visual identity, drawing inspiration from the passion and dedication of athletes and coaches, aiming to revolutionize the sports industry. The project commenced in August 2019 in Seoul, Korea, and is ongoing, with the first logo type and visual identities revealed in January 2020.
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