Hak Hi Kong
Yong An Harbor Rebranding for National Yunlin University of Science and Technology
The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
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Hak Hi Kong by Shih Pei Huang
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Yong An Harbor Rebranding by Shih Pei Huang
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Shih Pei Huang Hak Hi Kong
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Shih Pei Huang Yong An Harbor Rebranding
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National Yunlin University of Science and TechnologyBrand Logo
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Hak Hi Kong Yong An Harbor Rebranding Press Releases
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Hak Hi Kong Yong An Harbor Rebranding Translations
Our Hak Hi Kong translations are now available in a wide range of languages: Yong 'n Herbeplanning Van 'n Hawe AF, Ybr Një Rimbursim I Portit SQ, ዮንግ ወደብ እንደገና ማደራጀት AM, إعادة تسمية يونغ آن هاربور AR, Yong A Harbour Rebranding- HY, Liman Rebrendinqi AZ, Yong Portuko Rebranding EU, Рэбрэндынг Гана Йонг BE, ইয়ং হারবার রিব্র্যান্ডিং BN, Rebranding Ybor Luke BS, Yong Пристанището Ребрандинг BG, Yong တစ်ဆိပ်ကမ်း Rebranding MY, Yong Un Port De Rebranding CA, Kugundanso Doko NY, Yong Un Portu Di Rebranding CO, Yong Harbor Rebranding HR, Yong Přístav Rebranding CS, Yong En Havnearbejdning DA, Een Rebranding Van Een Haven NL, Yong Haveb Rebranding EO, Sadama Kaubamärgi Muutmine ET, Sataman Uudelleensijoittaminen FI, Yong An Port Rebranding FR, Yong Un Rebranding Porto GL, Yong Harbour Rebranding KA, Yong Ein Hafen Rebranding DE, Το Yong EL, યOngંગ હાર્બર રિબ્રાંડિંગ GU, Yong Yon Pò Rebranding HT, Yong An Tashar Jiragen Ruwa HA, מיתוג מחדש של נמל HE, योंग एक बंदरगाह रीब्रांडिंग HI, A Kikötő Újranevezése HU, Rebranding Yong An Harbour ID, Athbhrandáil Cuain GA, Yong Ọdụ Ụgbọ Mmiri IG, Yong Um Endurskipulagningu Hafnarinnar IS, Yong An Harbor Rebranding IT, 港の名称変更 JA, Yong Sawijining Pelabuhan Rebranding JV, ಯೋಂಗ್ ಹಾರ್ಬರ್ ರೀಬ್ರಾಂಡಿಂಗ್ KN, Порттағы Ребрендинг KK, យ៉ុងការផ្លាស់ប្តូរកំពង់ផែឡើងវិញ KM, Yong Icyambu Rebranding RW, Yong A Limb Ребрендинг KY, 용안 항 리 브랜딩 KO, Yong An Harbour Rebranding KU, Juvenes Ad Portum LA, Yong En Harbour Rebranding LB, Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ LO, Yong Uosto Prekės Ženklo Pakeitimas LT, Yong LV, Ребрендирањето На Пристаништето MK, Yong Ny Fananganana Indray Ny Seranan-Tsambo MG, Yong A Rebranding Pelabuhan MS, യോംഗ് ഒരു ഹാർബർ റീബ്രാൻഡിംഗ് ML, Yong Port Ta 'rebranding MT, Yong He Whakatoanga Ano I Te Whanga MI, योंग हार्बर रीब्रँडिंग MR, Йонг Боомтын Ребрендинг MN, यOng्ग बन्दरगाह पुन: संचार NE, Yong En Havnearbeid NO, Yong ଏକ ବନ୍ଦର ରିବ୍ରାଣ୍ଡିଂ OR, ਯੋਂਗ ਹਾਰਬਰ ਰੀਬ੍ਰਾਂਡਿੰਗ PA, Yong FA, Yong An Harbour Rebranding PL, یونګ د بندر له لارې تقویه PS, Yong An Harbor Rebranding PT, Yong Un Port-Rebranding RO, Ребрендинг Гавани RU, يوگ هاربر ربرنگ SD, O Le Faamautu O Le Taulaga SM, Ионг Харбор Ребрандинг SR, Yong Tha Ath-Bhranndadh Cala GD, Yong Kuchiteshiwa Chiteshi SN, යොං වරාය නැවත මුද්රණය කිරීම SI, Yong Rebranding Prístavu SK, Ponovna Znamka Yong Harbor SL, Dib-U-Habeynta Dekada SO, Yong Ke Ho Hola Hape Koung ST, El Cambio De Marca De Yong An Harbour ES, Yong Hiji Palabuhan Palabuhan SU, Wakati Wa Ujenzi Wa Bandari SW, Yong En Hamnomsättning SV, யோங் ஒரு துறைமுக மறுபெயரிடல் TA, యోంగ్ హార్బర్ రీబ్రాండింగ్ TE, Ребрендинг TG, ยงท่าเรือรีแบรนด์ TH, Duralga Rebrendingi TK, Yong Isang Harbor Rebranding TL, Yong Bir Liman Markalaşması TR, Йонг Портында Ребрендинг TT, Yong پورتنىڭ قايتا UG, Ребрендинг Гавані Yong UK, یونگ بندرگاہ کو دوبارہ پیش UR, Yong Port Porti Rebrending UZ, Yong Một Bến Cảng Đổi Thương Hiệu VI, Ail-Frandio Harbwr CY, Yong In Havenferoarsking FY, Ngaphaya Kwe Harbor Rebranding XH, יינג אַ פּאָרט רעקלאַמעס YI, Yong Ohun Isọdọtun Abo YO, Yong Kabusha Kwechweba ZU, Yong Harbour品牌重塑 ZY, Ang Yong Usa Ka Pantalan Nga Pag- CEB, ʻo Ke HAW, Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab HMN, Yong An Harbor Rebranding EN, 永安港品牌重塑 ZH, for global reach.
Hak Hi Kong Yong An Harbor Rebranding Media Articles
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Unique Properties
The proposal use three concepts to rebuild the CI system for Yong An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Tags
Yong An Fishing Port rebranding and early recreation resource planning
Production Technology
Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration
Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation. The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Project Overview
Hak Hi Kong Yong An Harbor Rebranding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Shih-Pei Huang.
Silver Recognition
Shih-Pei Huang was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Hak Hi Kong Yong An Harbor Rebranding.
Shih-Pei Huang Press Releases
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Yong An Harbor Rebranding by Shih-Pei Huang Wins Silver A' Design Award
Shih-Pei Huang's Hak Hi Kong project for Yong An Fishing Port wins Silver A' Design Award for Graphics and Visual Communication
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