Original Character Series
Zhang Xiao Yin

Zhang Xiao Yin is an acclaimed professional based in Beijing, China. Recognized for their exceptional talent and innovative design prowess, Zhang Xiao Yin has been honored as the winner of an esteemed A' Design Awards in the Graphic category. With a deep commitment to design excellence and a keen eye for detail, Zhang Xiao Yin continues to shape the future of design in China and beyond.

Zhang Xiao Yin 2021 Professional Newsroom № 282933

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The Adventure of Rabbit King Original Character Series by Zhang Xiao Yin
The Adventure of Rabbit King Original Character Series by Zhang Xiao Yin

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Zhang Xiao Yin Press Releases

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Zhang Xiao Yin Boilerplate

I've been highly active in China design scene since 2004 and founded Chenxingfu Studio and Mita Studio. One of my company Mitang, a Mi Ecosystem company, was incubated by Xiaomi in 2014. We specialize in IP (Intellectual Property) empowerment, product innovations, brands operations and more. One of my children camera product had won Good Design Award 2019, iF Design Award 2020 and various awards in China. Along the Rabbit King I have created other IP series, for example Chen's Friends, Mixiaotang and last but not least Lax & Convenience.


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Practitioner / Praticante

Zhang Xiao Yin possesses the essential technical skills required to tackle design projects efficiently, with a focus on functional and professional outcomes. Their work demonstrates a positive trajectory in the design field, showing potential for future growth and success.

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