Luhua Xiaomo

Sesame Oil for Shandong Luhua Group

In 1980s, People wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.

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Luhua Xiaomo by TIGER PAN

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Sesame Oil by TIGER PAN

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TIGER PAN Luhua Xiaomo

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TIGER PAN Sesame Oil

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Shandong Luhua GroupBrand Logo

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Luhua Xiaomo Sesame Oil Press Releases

Press resources for Luhua Xiaomo are offered in several languages: English.

Luhua Xiaomo Sesame Oil Media Articles

Utilize our prepared articles to feature Luhua Xiaomo, available in the languages: English, Spanish, Italian, Dutch, Hindi, German, French, Portuguese, Korean, Japanese, Russian, Turkish, Indonesian, Arabic (Standard) and Chinese (Mandarin).

Unique Properties

In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.

Tags

Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.

Production Technology

We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.

Design Challenge

When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.

Project Duration

The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.

Operation Flow

By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.

Research

All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.

Inspiration

The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.

Project Overview

Luhua Xiaomo Sesame Oil has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit TIGER PAN.

Bronze Recognition

TIGER PAN was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Luhua Xiaomo Sesame Oil.

TIGER PAN Press Releases

Attention press members and journalists: We offer a collection of press releases on TIGER PAN and their notable work, available for your unrestricted use. Immediate access is granted to 27 press releases for all journalists.

Luhua Xiaomo: Redefining Sesame Oil Packaging with Nostalgic Newspaper Design

TIGER PAN Unveils Luhua Xiaomo, a Nostalgic Newspaper-wrapped Sesame Oil Bottle

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