Wolffstrunk by Karen Cuthbert innovative corporate identity

Wolffstrunk

Corporate Identity for Gerhard Wolff – Wolffstrunk

Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simpliﬁed use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.

Karen Cuthbert 2021 Professional Silver Press Kit № 103697

Download Press Kit № 103697

Download Press Kit № 103697 Corporate Identity for Gerhard Wolff – Wolffstrunk by Karen Cuthbert to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Wolffstrunk by Karen Cuthbert

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Corporate Identity by Karen Cuthbert

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Karen Cuthbert Wolffstrunk

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Karen Cuthbert Corporate Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Wolffstrunk Corporate Identity Press Releases

Availability alert: Press releases for Wolffstrunk in languages including English.

Wolffstrunk Corporate Identity Media Articles

Our articles on Wolffstrunk, prepared for immediate use, are offered in several languages, including English, Italian, German, Portuguese, Dutch, Spanish, Korean, Japanese, Russian, French, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin) and Hindi.

Unique Properties

Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.

Production Technology

The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.

Design Challenge

The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.

Project Duration

The project was my bachelor thesis and took about 4 month time.

Operation Flow

The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.

Research

The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.

Inspiration

Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.

Image Credits

#1-#5 Karen Cuthbert, 2020

Project Overview

Wolffstrunk Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Karen Cuthbert was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Wolffstrunk Corporate Identity.

Karen Cuthbert Press Releases

Numerous press releases on Karen Cuthbert and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 1 press releases are available right now.

Introducing Wolffstrunk: A Modern Corporate Identity Design

Karen Cuthbert Unveils Wolffstrunk Corporate Identity Design

Karen Cuthbert Newsroom

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You are currently viewing Media Showcase № 103697. Access Karen Cuthbert's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are now viewing Press Kit / Media Showcase 103697 on Wolffstrunk. For more details, access Newsroom 275427.