Platanus

Corporate Identity for Pedro Panetto

Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.

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Platanus by Pedro Panetto

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Corporate Identity by Pedro Panetto

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Pedro Panetto Platanus

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Pedro Panetto Corporate Identity

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Pedro PanettoBrand Logo

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Platanus Corporate Identity Press Releases

Availability alert: Press releases for Platanus in languages including English.

Platanus Corporate Identity Media Articles

Explore our ready-to-use articles on Platanus, available in multiple languages: Spanish, Hindi, Korean, Japanese, Russian, Indonesian, Dutch, Arabic (Standard), English, Italian, German, French, Portuguese, Turkish and Chinese (Mandarin), for your feature stories.

Unique Properties

The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.

Production Technology

The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.

Design Challenge

The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.

Operation Flow

The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Research

The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.

Inspiration

On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.

Project Overview

Platanus Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Pedro Panetto.

Silver Recognition

Pedro Panetto was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Platanus Corporate Identity.

Pedro Panetto Press Releases

Discover Pedro Panetto's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 4 press releases are available right now.

Platanus: A Symbol of Humanized Psychiatry Practice

Platanus, a psychiatric practice in Brazil, draws inspiration from the teachings of Hippocrates under a Platanus tree in Greece, aiming to bring more humanism to medical care.

Pedro Panetto Newsroom

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