Scentwalk
Corporate Identity for Communication University of Zhejiang
Olfactory memory has been neglected by people. Based on the investigation, it is found that olfactory memory is stronger than other sensory memories and can bring emotional experience. People have been trying to use the method of extracting smell to widely apply olfactory memory. This is a conceptual brand design. The purpose is to explore how to extract memory in the form of smell and store it on a new carrier in the future, and use olfactory memory to make people get more emotional experience that hit their hearts and continue their spiritual sustenance.
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Scentwalk by Yiyang Li
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Corporate Identity by Yiyang Li
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Yiyang Li Scentwalk
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Yiyang Li Corporate Identity
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Communication University of ZhejiangBrand Logo
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Scentwalk Corporate Identity Press Releases
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Scentwalk Corporate Identity Media Articles
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Unique Properties
Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Tags
future, graphic, concept brand, poster, experimental
Production Technology
The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge
The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Project Duration
The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow
The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Research
Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration
Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Overview
Scentwalk Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Yiyang Li.
Silver Recognition
Yiyang Li was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Scentwalk Corporate Identity.
Yiyang Li Press Releases
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Scentwalk: A Conceptual Brand Exploring Olfactory Memory
Yiyang Li's Scentwalk project, a conceptual brand exploring olfactory memory, was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2022. The project aims to extract and store memory in the form of smell, using olfactory memory to evoke emotional experiences.
Yiyang Li Newsroom
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