Animated Koopmans Logo
Corporate Identity for Rebrandt
Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
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Animated Koopmans Logo System by Ruud Winder
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Corporate Identity by Ruud Winder
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Ruud Winder Animated Koopmans Logo System
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Ruud Winder Corporate Identity
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Ruud Winder Design Team Photo
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RebrandtBrand Logo
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Ruud Winder Corporate Logo
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Animated Koopmans Logo Corporate Identity Press Releases
Explore press materials for Animated Koopmans Logo, available in languages such as English.
Animated Koopmans Logo Corporate Identity Media Articles
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Unique Properties
Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer. The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags
Typographic, animated logo, logo system
Design Challenge
The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Project Duration
From concept to realisation approximately 3 months.
Operation Flow
Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Research
Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration
The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Image Credits
Ruud Winder - Rebrandt 2022
Project Overview
Animated Koopmans Logo Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ruud Winder was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Animated Koopmans Logo Corporate Identity.
Ruud Winder Press Releases
Discover Ruud Winder's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 5 press releases today.
Rebrandt Unveils Animated Koopmans Logo, Winner of Silver A' Design Award
Rebrandt introduces the animated Koopmans logo, a strategic marketing instrument reflecting the dynamic working attitude of the organization, awarded Silver in A' Graphics, Illustration and Visual Communication Design Award 2023.
Ruud Winder Newsroom
Dive into Ruud Winder Newsroom to explore celebrated designs and projects.
