Beltur Go

Packaging for Beltur

The Beltur Go packaging is designed for Beltur, a company that provides gastronomy services in Istanbul. Since the food box can be placed on the drink cup, both food and drink can be held with one hand, the design enables to consume food and drink while on the move. Additionally, the box has small folded areas that can be opened to put sauces inside. Moreover, the package is made of paper rather than plastic in order to reduce plastic waste.

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Download Press Kit № 112421 Packaging for Beltur by Musa Çelik to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Beltur Go by Musa Çelik

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Packaging by Musa Çelik

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Musa Çelik Beltur Go

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Musa Çelik Packaging

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BelturBrand Logo

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Beltur Go Packaging Media Articles

Explore our ready-to-use articles on Beltur Go, available in multiple languages: Korean, Spanish, French, Portuguese, Italian, German, Japanese, Russian, English, Turkish, Arabic (Standard), Indonesian, Dutch, Chinese (Mandarin) and Hindi, for your feature stories.

Unique Properties

The package enables you to hold your food and drink together with one hand. The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies. Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.

Tags

Snack, Take Away, Food Box, On The Go

Production Technology

All packaging was produced using 350 grams of American Bristol paper using offset printing.

Design Challenge

For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.

Project Duration

The project took place between June 2020 and August 2020 in Istanbul.

Operation Flow

Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption. The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired. Furthermore, a more effective branding area was implemented in all packages. Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.

Research

Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue. Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush. We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.

Inspiration

Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal. Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.

Image Credits

All photos taken by Musa Çelik.

Project Overview

Beltur Go Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Musa Çelik was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Beltur Go Packaging.

Musa Çelik Press Releases

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