Super Box

Package for Divan

The Super Box is a food delivery package designed for Divan Restaurant in Turkey. The various shapes of the boxes help to prepare and deliver the orders efficiently. Moreover, the thermochromic ink on the package can inform about the temperature levels of the food. The package is recyclable and environmentally friendly since it is produced with biodegradable materials, such as rice.

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Download Press Kit № 108627 Package for Divan by Musa Çelik to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Super Box by Musa Çelik

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Package by Musa Çelik

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Musa Çelik Super Box

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Musa Çelik Package

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Musa Çelik Designer Portrait Photo

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DivanBrand Logo

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Super Box Package Media Articles

Ready for your features: articles on Super Box in various languages, including Portuguese, Italian, English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi, German, French, Turkish, Arabic (Standard) and Indonesian.

Unique Properties

The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders. Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.

Tags

Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic

Production Technology

We designed the Super Box considering both customer satisfaction and Divan kitchen team. Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders. All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature. The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.

Design Challenge

Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.

Project Duration

The project started in April 2020 and finished in June 2020 in Istanbul.

Operation Flow

This package as a whole is created to deliver Divan experience to homes. The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside. All these details provide you a pleasant meal in the comfort of your home.

Research

During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.

Inspiration

Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality. During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes. Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.

Image Credits

All images were taken by Musa Çelik.

Project Overview

Super Box Package has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Musa Çelik was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Super Box Package.

Musa Çelik Press Releases

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