'Timing Sauce' by Wai Ching Chan: Innovation in Branding

Timing Sauce

Branding for Timing Sauce

Re-brand Timing Sauce, from rename, logo, packaging, sales materials and more. increases the brand awareness and professionalism to face the biggest stage. They focused on two directions in the design to promote happiness and deliciousness (Stimulate appetite). The logo was designed with an abstraction to present the Sauce and a yummy face. They used an abstract way to express the Sauce and Yummy faces. The logo aims to bring out a yummy atmosphere when you see it.

Wai Ching Chan 2022 Professional Iron Press Kit № 118426

Download Press Kit № 118426

Download Press Kit № 118426 Branding for Timing Sauce by Wai Ching Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention design|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Timing Sauce by Wai Ching Chan

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Branding by Wai Ching Chan

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Wai Ching Chan Timing Sauce

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Wai Ching Chan Branding

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Timing Sauce Branding Press Releases

For Timing Sauce, find press releases in a variety of languages: English.

Timing Sauce Branding Media Articles

Leverage our ready-to-publish articles on Timing Sauce, offered in a range of languages: Spanish, Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, Portuguese, Turkish, French, Dutch, Hindi, Indonesian, German and Arabic (Standard).

Unique Properties

Visual, Emotion, Stimulate Appetite. Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.

Production Technology

Label Material: PVC gloss label waterproof

Design Challenge

In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.

Project Duration

Hong Kong

Research

They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.

Inspiration

In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

Project Overview

Timing Sauce Branding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wai Ching Chan.

Iron Recognition

Wai Ching Chan was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Timing Sauce Branding.

Wai Ching Chan Press Releases

We provide a series of press releases on Wai Ching Chan that journalists and press members can freely incorporate into their narratives. Journalists can access 1 press releases immediately, ready for your use.

Introducing Timing Sauce: A Branding Design Project by Wai Ching Chan

Wai Ching Chan rebrands Timing Sauce to evoke joy and deliciousness through visual identity and packaging

Wai Ching Chan Newsroom

Explore Wai Ching Chan Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 118426. Visit Wai Ching Chan's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are exploring Press Kit / Media Showcase 118426 for Timing Sauce. More resources can be found in Newsroom 180995.