Wu Xing

Package for Huyu

The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.

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Download Press Kit № 127379 Package for Huyu by Siwei Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Wu Xing by Siwei Lai

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Package by Siwei Lai

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Siwei Lai Wu Xing

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Siwei Lai Package

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HuyuBrand Logo

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Wu Xing Package Press Releases

Discover our press releases for Wu Xing available in the following languages: English.

Wu Xing Package Media Articles

Leverage our ready-to-publish articles on Wu Xing, offered in a range of languages: Spanish, Indonesian, Hindi, Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Portuguese and Dutch.

Unique Properties

The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.

Tags

Visual Identity, packaging structure, printed matter

Design Challenge

In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.

Project Duration

The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Research

Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.

Inspiration

This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.

Project Overview

Wu Xing Package has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Siwei Lai.

Silver Recognition

Siwei Lai was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Wu Xing Package.

Siwei Lai Press Releases

Explore the world of Siwei Lai through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 2 press releases are available right now.

Siwei Lai's "Wu Xing" Package Design Wins Silver A' Design Award

Taiwanese designer Siwei Lai's "Wu Xing" package design, inspired by the five elements and featuring a unique display structure, wins the Silver A' Design Award in 2022.

Siwei Lai Newsroom

Step into Siwei Lai Newsroom for a showcase of exemplary design and recognized projects.